Intel is in regnant position in desktop processor domain, but still step forward in mobile domain dimension difficultGuide language: Foreign media is written today civil say, as the development of mobile equipment, windows of together with new generation will support ARM framework, a dark fight will launch between Intel of PC processor tycoon and Gao Tongzhi of mobile processor manufacturer, and the electron of CES(international consumption this month is exhibited) can become an important battleground.
It is article full text below:
Dark battle CES
Connect high with Intel (small gain) the central point that the dark battle between will make CES next week, these two companies move in be covetous on at present the control of equipment future counterpoises.
Connect CEO Paul · high Yagebu (Paul Jacobs) will be based on the notebook computer that connects chip high at was being revealed on January 10, push fo free memory laptop toshiba rward Intel occupies the territory of dominant. Ou Dening of · of Intel CEO Paul (Paul Otellini) also will be in same a mobile phone that much money releases to use Intel chip on arena, continue to push the mobile strategy that is as long as 10 years, the market that the challenge opens high controls a position.
The sell like hot cakes of mobile phone and flat computer brings about these two company happening to conflict. Study according to the market company free scooby costume Linley Group is calculated, dimensions of market of chip of global mobile phone will reach 29.9 billion dollar to 2015, more current grow 40% . · of Jim of division of strategy of chief skill of In-Stat of market research firm Maikegeli is tall (Jim McGregor) thinks, as more and more consumer will mobile equipment serves as main online channel, intel also does not sit, rely on PC business alone no longer.
"Intel must march this one domain, cannot look again decline equipment of the computation on the palm. The time that I use a smartphone now is compared other any equipment are much. " he says.
Old since, intel processor is behaved in mobile phone market all the time not beautiful, main reason depends on specific power consumption too big, attract taller to requirement of time of batteries add boat user hard. Gaotong and manufacturer of other and mobile chip are not worth because of software compatibility, have not serve as somewhat in the note our market of Intel dominant.
ARM frameworkwatch cases
Malic IPad used ARM processor framework, because this success of this product makes clear, mobile phone processor also can provide abundant computational performance. Microsoft (small gain) be opposite likewise Intel applies pressure: Since this company is old support X86 framework solely all the time, formed so called " Wintel " allied, but the Windows 8 operating system that is about to release still will support ARM framework at the same time.
ARM company does not produce chip independently, give Gaotong and production of other smartphone component trader technical authorization however. The change of Windows will open to march for these manufacturers of PC industry brand-new gate.
"Now, the software company with the biggest whole world is affirmatory also ARM platform will support in admiral operating system. " Qian Dehuo of collect cloth · overcomes vice-president of Gao Tonggao class (Rob Chandhok) says.
According to investing Daniel of analyst of company Lazard Capital Markets · A Mill (Daniel Amir) estimation, to 2015, PC industry will cause Intel loss to the transition of ARM chip income of 2.2 billion dollar.
The Qiandehuoke that connects high thinks, consumer hopes notebook computer can be used like the mobile phone, have namely instantaneous is started and at any time on-line function. And as a result of the chip that connects high from at the beginning with respect to with a view to these functions, because this has more advantage.
Market current situation
The point of view of Intel is apropos and opposite. Bill Kaerde of this company spokesman (Bill Calder) thinks, smartphone more and more resemble PC. "We believe this one market is profitable, pass a variety of channel to extend this domain in effort. " he says.
Ka Deer expresses, intel accumulated rich experience when before support a few acting Windows, and OK and compatible all PC software, gifted for this company thereby bigger attraction, the company that values safety to those especially. Because show some safe software,this is probably cannot chip of compatible blame X86.
Ka Deer still expresses, intel still is the chip company with the biggest whole world at present, own the plant of top end, this also conduces to its developing the chip of high-powered, feebleminded bad news.
Nvidia plans to use ARM processor to extend mobile equipment sphere, huang Renxun of this company CEO expresses, it is not important whether can Intel roll out the chip with taller efficiency. He thinks, already too much electron and software company change energy to ARM and other and mobile technology, partial reason depends on Intel be being broken very hard in the dominant position of PC market.
"The innovation amount of ARM platform had reached critical point, " Huang Renxun says, "If you are mobile phone manufacturer or car manufacturer, you can choose ARM for certain. You can choose ARM for certain..
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The Maikegeli of In-st t mobile prepaid cards at is tall think, both sides cannot march easily the domain of the other side. "ARM marchs PC market and X86 march mobile market is likewise difficult. " he says.
Stand fast position
Maikegeli is tall predict, windows 8 equipment will support Intel chip above all, framework of ARM of and rather than, although Intel can introduce processor new smartphone, but changed into many order for goods 2012 hard.
The Qiandehuoke that connects high thi most popular selling t mobile prepaid cards nks, although the developer platform scale of X86 edition Windows 8 is larger, but connect high will still offer ARM edition. He expresses, microsoft plans to sell the operating system of these two version at the same time.
The detailed information that Microsoft spokesman refuses to disclose Windows 8 and specific release time.
Besides announcing to sign new contract with mobile phone manufacturer, intel CEO Ou Dening still plans to reveal Ultrabook. This company is encouraging PC manufacturer to produce the rate that start the frivolous jotter with longer time of boat of add of faster, batteries, provide the experience of IPad of fruit of approximate Yu Ping and MacBook Air.
Amier expresses, this one plan maintains Intel hope have the aid of its are in the leadership position of jotter market. "Must keep jotter market. " he says. He offers Intel the share " neuter " (Neutral) grade.
Amier thinks, be opposite in battle both sides, intel may loss bigger, benefit is less. He expresses, take the sale that the portion of 10% can't promote market of helper machine chip Intel considerably. Contrary, because its hold the share of 80% above in PC market, the product that because this intense competition of this domain will be hit,controls Intel is average price.
Study the data of company Mercury Research according to the market, top price exceeds Intel processor 4000 dollars, average price is 107 dollars about, and price of groovy processor of mobile phone applica the most popular memory laptop toshiba tion is less than 20 dollars.
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Amier estimates, ARM processor reachs the 8% growth from last year in the portion of mobile computer market the 1/3 2015. And market dimensions meets whole go to 340 million of 2015 from 275 million growth 2010.
The growth foreground of smartphone market is more inviting. Amier predicts, the sales volume of this market will go to 1.1 billion of 2015 from 300 million growth last year. During this, the portion of Intel can arrive from 0 growth 13% .
Although mobile phone and PC market still are in the condition of mutual segregation at present, but new soft hardware will be ambiguous the bounds of both. Maikegeli is tall express, consumer and enterprise will have more to break through traditional choice henceforth, this depends on the development of chip manufacturer.
Final likelihood winning the home is those companies that provide integrated chip, this kind of chip is compositive Internet join, graph and processing function, connect high hold leadership position in this one domain at present. "They are being gotten apparently run. Him Intel also admits, need is chased in a few domains connect high. " Maikegeli says high. (Book Yu)
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