Sunday, January 15, 2012

Intel thrust Ultrabook: The price still is main obstacle

Guide language: Foreign media is written today civil say, face the challenge of the flat computer such as IPad, intel hopes Ultrabook of have the aid of reforms PC industry, won the support of broad PC manufacturer. But this kind of brand-new product still should face the multiple obstacle such as the price and consumer acknowledge.



It is article full text below:



Crucial phase



Draw the attention of consumer gradually as computer of new generation flat and smartphone, intel (small gain) the plan that reforms PC industry has entered crucial phase.



The electron of CES(international consumption that a lot of enterprises will be used next week is exhibited) show a kind of new product that the name is Ultrabook. This name is created by Intel, the hope borrows this to drive a manufacturer to produce the product with more favorite consumer. The plan rolls out new fund on CES the PC manufacturer of ultrathin jotter includes Dai Er (small gain) , associate and grand Qi (small gain) . Before this, HP (small gain) , Toshiba (small gain) He Huashuo had rolled out similar product.

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The volume that reduces notebook computer is not brand-new idea, the concept of Ultrabook originates the earliest malic MacBook Air. While the proponent of this product hopes to using fashionable design, still can fall the price to be made the same score to mainstream water. Although the price general of Ultrabook is ubiquitous 899 to 1400 dollars between, but the 699 dollars that hardware company hopeful falls his to be accepted more easily by consumer as soon as possible or lower.



Ultrabook still drew lessons from a few experience over there IPad of Cong Ping fruit, accelerated a system to start career, extended time of batteries add boat. The proponent predicts prospective product still will provide feeling screen, partial product can be even between flat computer and jotter switch.



"Consumer has experienced flat computer and instantaneous are started, the function such as frivolous exterior and boat of add of train in excess specified length. " Barney of · of Toshiba vice-president Jeff (Jeff Barney) says, "They can expect Ultrabook according to the experience of flat computer. "They can expect Ultrabook according to the experience of flat computer.. free memory card digital cameras



To a lot of enterprises character, stake is very large. But the supplier of two big dominant that regards PC as the manufacturer, intel and Microsoft (small gain) especially such. Of PC manufacturer add fast already because of the rise of all sorts of mobile equipment be surmounted. For example, study according to American market company Gartner is calculated, hopeful increases the sales volume of global flat computer this year 63% , reach 103 million. And PC is added fast it is only 4.5% , predict to be 370 million about. dearfoam slipper



Apple of follow the lead of



The outstanding achievement of Dan Ping fruit proves, charming design will still produce tremendous effect. The sell like hot cakes of profit from MacBook Air, be in up to the money season September inside, the Mac computer sales volume of this company grows 26% compared to the same period, achieve historical record.



The MacBook Air that rolled out 2008 removes valence to be as high as 1799 dollars at first, but as will remove valence to fall 2010 to 999 dollars, used the solid state hard disk with the rapidder rate that start to replace mechanical hard disk, make this product is chased after gradually by the market hold in both hands.



"When the apple rolls out MacBook Air, PC trade is global arousal. " Ba Jialin of · of Mu of analyst the base of a fruit of Creative Strategies of firm of American market research (Tim Bajarin) says, "They realize, what the apple rolls out is product of a tabloid not just, the notebook computer that still is expectation of user of heavy model of a kind of hopeful. The notebook computer that still is expectation of user of heavy model of a kind of hopeful..



Regard pair of whole PC as the response of the industry, end exhibited Intel in Chinese Taiwan last year in May Ultrabook project was rolled out on the meeting. This company still created the fund of venture capital investment of 300 million dollar, back company of relevant science and technology, and hopeful increases advertisement and promotion activity, help PC manufacturer promotes the demand of Ultrabook.



Intel hopes Ultrabook can provide more charming dimension and function, bring to jotter market thereby change. And to facilitate this one target, this company plans to roll out corresponding chip to promote a product function and time of batteries add boat. The ply of a lot of Ultrabook still cannot place on a par with MacBook Air, latter flank introduces centrum model, thick is 0.68 inches (add up to 1.72 centimeters of) about, the smallest part is 0.11 inches (add up to 0.28 centimeters of) about. Nevertheless, intel predicts the dimension of Ultra the most popular memory laptop toshiba book will narrow very quickly.



Executive vice president of Intel framework group amounts to enlighten Mu Te of · Po Er (Dadi Perlmutter) says: "What this becomes us probably to will use PC henceforth is brand-new means, this will enhance mobile sex greatly. This will enhance mobile sex greatly..



The market anticipatesdearfoam slipper



Intel predicting Ultrabook will hold consumptive jotter this year the sales volume of 40% . But partial market studies the company predicts, this will be a slow process. American market studies company ISuppli thinks, 43% what Ultrabook arrives to will hold global jotter shipment to measure 2015.



Compare at getting online this, manufacturer h the best selling t mobile prepaid cards ope Intel this can Ultrabook of have the aid of brings better experience. Online noumenon is accumulated cabinet, the function is simple, valence is 300 dollars only since. Nevertheless, although this kind of product obtained the market quickly to approbate 2008, but glide considerably however subsequently, partial reason depends on processor function low. IPad and other flat computer become the outstanding substitute that finishs simple job for a kind, than surf of as above net.



photograph comparing, ultrabook used more powerful Intel processor, promoted considerably answer time. For example, grand Qi says, the computational task that the Aspire S3 Ultrabook that this company makes can suspend before two seconds of less than restore, receive Internet inside 2.5 seconds most popular selling brooch pins . Grand Qi still expresses, this price since the paragraph the product of 899 dollars is the chiefest bide one's time 50 days, consecutive use time also achieved 6 hours.



Su Mi of vice-president of sale of product of grand Qi America Te the best selling scooby costume Agenihuoteli (Sumit Agnihotry) says: "We hope to weigh really brace up PC industry, ultrabook is a kind of channel that achieves this one goal. Ultrabook is a kind of channel that achieves memory laptop toshiba this one goal..



HP of manufacturer of the biggest PC will roll out the whole world last year in November an Ultrabook that the name is Folio 13. The ply of this product and the radius similar of 10 cent coin, time of batteries add boat is 9 hours, price is 900 dollars about.



The obstacle still is put



The in t mobile prepaid cards dustry is in charge of high and the analyst thinks, lowering price still is crucial factor, among them one big obstacle comes from shine put. Although the price of this kind of product is in all the time,drop, but the tower above of mechanical hard disk that still compares a tradition is not little.



For example, toshiba rolled out a price the introductory edition Ultrabook of 799 dollars, pass even during Christmas shopping season 100 think of buy those who launched 699 dollars in a limited time sales promotion activity. Make retain one of chip firms to shine basically, toshiba expresses, offerred for its for goods independently bigger depreciate space.



Intel expresses, up to by 2011, have 10 about or 11 Ultrabook begin shipment, was about to roll out 60 to be tasted newly 2012. This company is returned will on January 9, CES kicks off to hold a press conference before today, and hopeful shows new fund Ultrabook and corresponding promotion plan.



Although consumer rejects poorer design unlikelily, but the product category that becomes independent Ultrabook as will popularize compare difficulty probably. Consumer may this kind of product and exterior similar groovy jotter is promiscuous.



Because Ultrabook has made the registered trade mark of Intel, and the chip that must use this firm, beca free scooby costume use this AMD plan is used " ultrathin jotter " one word. Chief inspector of sale of product of AMD whole world writings brush · peaceful is strapped about (John Taylor) expresses, in experience get online this rise to lag behind greatly greatly, consumer can put doubt to new product heart probably. (Book Yu)

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