Sunday, January 15, 2012

Before the apple invites Adobe, tall canal is in charge of IAd ad business

Tall canal holds De Teleixi in the palm before Adobe (in)Tall canal the most popular memory card digital cameras holds De Teleixi in the palm before Adobe (in)

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Beijing time is early on January 5 a message, personages of 3 know the inside story express, before the apple has invited Adobe, tall canal holds De Teleixi in the palm (To most popular selling memory card digital cameras dd Teresi) is in charge of business of IAd shift ad.



Teleixi is vice president of group of Adobe media solution before this. Message personage express the best selling canon ef 15mm es, he has begun to hold the po the best selling memory laptop toshiba sition of IAd vice-president of the apple at present, and to the apple senior vice president moxa Di Kuyi (Eddy Cue) report works.



The apple serves at rolling out IAd mobile advertisement 2010, but the expression of this service fares badly. Although already attracted the big company client such as Disney, but a few sale person think, IAd photograph is taller to the cost of other service, and support malic equipment only. The apple lags behind at Gu Ge in mobile advertisement market at present. And the data according to EMarketer, this one market most popular selling memory laptop toshiba closes to the battalion 2015 will reach 4.4 billion dollar.



usb harddrive enclosureMalic spokesman rejects to be judged to this message buy, and Adobe spokesman tall Di Suolunsen (Jodi Sorensen) affirms, teleixi has not held a post in Adobe.



Teleixi joined Adobe last year, he is in before this Yahoo hold post nearly 10 years, ever held the position of responsible Yahoo to release the senior vice president of the network, and the vice president that responsible whole world markets. Before joining Adobe, he ever still was Quantcast presiding battalion rec free scooby costume eives an official.



On new position, teleixi will be in charge of the relation of apple and group of new York ad. He will be replaced install Di Miller (Andy Miller) . Latter is author of Quattro of mobile advertisement service. Apple at Quattro was being bought two years ago, and the base that should serve to also become malic IAd.



Besides can bring battalion to close to the apple besides, the person that IAd platform still can help application development gains income. Inside application after compositive IAd advertisement, malic general and developer receive cent to brooch pins become into field headquarters. Rolled out IAd 2010 when the apple when, this one platform has interactive sex more relative to type of advertisement of other mobile phone.

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Nevertheless, because IAd platform function is very the most popular memory laptop toshiba much, because of this pair of advertisement advocate for cost is very high also. Malic competitor adopts price dominant position, and will attract a client to the support of a large number of equipment. Mobile advertisement system of Gu Ge can support malic product, also support the device that uses Android system at the same time.



According to the data of IDC, gu Ge is in in this one market at present banner, american market share is 23.8% . The market share of Millennial Media is 16.7% , and malic market share is 15.1% .



As a result of competition intense, the apple already began to try to make the product provides flexibility more. The apple reduced lowermost advertisement to buy the price, provide more help to the client of use IAd platform at the same time. (Dimension gold)

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