■ commercial observation
To once industry tycoon, what stem from pair of market demand even is the negligence that because be opposite,consumes an experience, proud, and by the market final abandon, kodak is not is precedent.
To intense with each passing day market economy times, the superior bad discard of the enterprise also is following balanced rule, at any time horizontal stroke of new student enterprise is born for nothing, at any time old brand enterprise goes out cloudily bureau.
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Very unf free canon ef 15mm ortunate, this tragedy falls on the Kodak head that has 131 years of histories -- on January 3, kodak company announces, this company receives button to make a warning, if did not come,the share price inside 6 months cannot rise, pick a card likely to retreat city.
To since 2005 only a year of gain, share price dropped 2011 a Kodak that is as high as 80% , downfallen already was unavoidable.
scooby costumeOf Kodak downfallen, it is the lag that its technology innovates not only, it is its more what ignore to consuming an experience is inevitable. Till 2003, kodak just announces to march in the round digital industry, and at offerring medical treatment in succession ever since video business, and the most popular canon ef 15mm relevant patent. But, at that time beautiful can, the Japanese brand such as Fuji already was held " the number is video " bibcock position, connect Korea SamSung (small gain) , even the enterprise such as Chinese Hua Qi already also took shape. Right now, the Kodak of colossus has been lost occupational " the number is video " first machine.
To once industry tycoon, what stem from pair of market demand even is the negligence that because be opposite,consumes an experience, proud, and by the market final abandon, kodak is not is precedent. April 2009, sile of Lai of gram of business of the 3rd old car announces the United States enter go bankrupt protection; June 2010, the free t mobile prepaid cards general motors that has 101 years of histories announces to enter go bankrupt recombine orbit. The reason with fall from the sky of these manufacturing industry tycoon is similar, ever regarded free memory card digital cameras Internet as aristocratic Yahoo, also be because of nearly 10 years between technology and media frequent pendulous, the photograph when its market prise and height goes than already dropping nearly 80% .
Of course, emphasizing the period that technical innov memory card digital cameras ation, dedicated consumption experiences, transition of old brand noble is successful also common occurance. This among them, IBM " elephant can dance " case is most typical, this has the noble of IT old brand of 80 years of histories, ever was predicted by Gates " be sure to go bankrupt " , but of the legend CEO Guo Shina that in eye of the look up before having He Chaojiang is determined guide below, IBM antedates to already started comprehensive transition namely 1995, completed the perfect transition that serves trader to IT from provider of computer soft hardware finally. Besides, the United States is the biggest today the apple of market prise company, appeared 2000 gigantic deficient after 1 billion dollar, in Qiaobusi guide below, the apple begins to consume recreational product transition quickly to the electron, have brand-new strategic transition and new fixed position, the can that finish calls classic malic transition 4 paces music, and 2007 company name take out " computer " two words.
In the times of this change chan the best selling scooby costume ge quickly, only " innovate " it is changeless truth. This kind innovates, not only be based on technology and administrative level, more be based on commercial pattern, and even consumption experiences the level. And to old brand enterprise character, or is in mix toughly proud in in dying, or is new in innovating continuously coruscate opportunity of survival. Although, worldly not absolutely base course of study is evergreen, the life and death of the enterprise lives or die was full of a lot of not certain factor. Same, although innovation and change cannot ensure the company always stands current head completely, but it is the necessary premise the most popular t mobile prepaid cards that the industry survives continuously and develops however.
Of course, not long to the history Chinese business tycoon, short-term inside the advantage that counts the market and cost, still can have relatively comfortable vivosphere. But, competing more sufficient future, below the trend that rises continuously in element resource cost, any firm conditions are self-given do not think of innovation to all win tomorrow hard, and proud will make its more with negligence consumption experience the best selling memory laptop toshiba hard abiding.
□ Yang Guoying (finance and economics comments on a person)
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