Kodak transition is logy and Caesarean tumbledown

Liu Wenjun Xie Jian

New Year beginning, once was in domain of photography, film alone the American Kodak company of pace whole world announces to receive new York stock exchange (small gain) the warning that retreat city, be about to apply for to go bankrupt protective hearsay and grade are reduced wait for a bad news to following sb's heels and come, make this film empire almost tumbledown.

Kodak, once was the pronoun of the industry, absolutely bibcock overlord, a few years short, because be in the new wave of innovation,do not have however " catch up with time " , be faced with the adversity that is washed out possibly by times callosity. Not be Kodak merely, since last year, nuojiya (small gain) , HP (small gain) wait for industry to thumb is not worth because of innovating and retreat in defeat cloudily.

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In innovation world, do not enter retreat, enter slow also retreat. "Giant " exhausted the lesson that collapses even infirmly, the Chinese more inspiration that gives the way that exploring transition innovation actively and think over.

Hundred years brilliant already was things that are stale and unfasionable

1881, the predecessor of Kodak company holds water in the United States. In time of more than 100 years, it is developed early or late a film and " goofy camera " , take the pleasure of photography to ordinary common people. Kodak begins to sponsor the Olympic Games from 1886, became the Olympic Games 1986 top class sponsor, the whole world that promoted it further is famous degree.

Kodak has had so proud catchword: "You should press only shutter, give otherly we. " but free memory card digital cameras to the Kodak now character, those once brilliant already was things that are stale and unfasionable.

In December 2011 " fortune " the magazine is chosen " the United States 500 strong 10 rot greatly " , kodak with of 85% drop rank 3. And the warning retreating city January 3 lets one disaster after another of Kodak share price, deliver the data that publishs according to button, arrive from January 11, 2011 on January 5, 2012, the share price of Kodak drops went 93.7% . According to newest report, kodak may be in future a few application inside week go bankrupt protection.

Luo Biao of vice director of center most popular selling t mobile prepaid cards of EMBA of university of Chinese science and technology is analysed, the failure of Kodak basically is based on two respects reason: Above all, the working principle of traditional camera and digital camera is different, in digital age, the supply that Kodak is based on traditional camera catenary advantage and patent advantage not answer exist. Next, although Kodak takes the lead in inventing digital camera, the successful essence that Dan Ke amounts to is the success of traditional business, traditional business section is very so large to decision-making consequence, company natural resources also is met preferential configuration arri scooby costume ves traditional business section, bring about its thereby transition is logy.

Competition is intense tycoon frequency is pounded

modern dining chairsAugust 2011, google buys Motolora with restraining 12.5 billion dollar (small gain) , google held water 1998, and Motolora founds 1928.

Was 2011 likewise, malic company replaces Nuojiya the company makes the whole world the biggest mobile phone produces business. Malic company rolled out Iphone of the first mobile phone 2007, and Nuojiya is in early produced mobile telephone Senator 1982. On November 24, 2011, nuojiya announces to apply for to hand in place to pick a card to retreat city from Frankfurt card.

Yahoo is the patriarch of Internet industry, also be Internet domain for a time get army enterprise. What wait for canon ef 15mm burgeoning network company as Google and Facebook is arisen, yahoo is facing enormous competitive pr most popular selling brooch pins essure, on January 4, 2012, yahoo holds the post of CEO newly to walk on, this already was its 5 years inside change the 3rd times handsome.

Ding Donghong of business management expert points out, frequency of enterprise of a lot of old brand is pounded, this is American market above all the result of intense competition, reflected the powerful strength that the market innovates. The 2nd, face change, a few enterprises are not devoid innovation, ever changed for many times CEO and adjust the strategy, regrettablly the outcome is not ideal.

Expert of institute of Fudan memory laptop toshiba University economy says, these big companies lack innovation power, logy to the occurrence reaction of new technology, regarded the market position that has acquired as package, final because one pace is slow, step by step slow, have the land of base oneself upon gradually hard, this kind of lesson is very deep.

Innovation does not have cutoff to do not have leeway more

Well-known, "China is made " world-famous, but as China " population bonus " drop off, economic progress of China innovates more support, depend on blindly imitate, " mountain fastness " the enterprise will be afterwards hard. Our country already decided science and technology develops a target before New Year more, built innovation nat the most popular t mobile prepaid cards ion 2020 namely, those who make development of science and technology becomes economic society to develop is strong prop up.

But there still was a lot of element to restrict enterprise innovation in reality, innovation management learns a Liu Zhiying to say, above all, china is in high speed development, gain profit quickly the opportunity is not rarely seen, from this the state of mind of easy and ecbolic eager for quick success and instant benefit, this kind of state of mind is very adverse to innovating. Next, china still has in respect of intellectual property protection be short of regret, innovation achievement faces many challenges in market competition. The 3rd, replace technical phenomenon in order to work as before apparent, enterprise innovation power is insufficient.

Shortsighted, eager for quick success and instant benefit, not deep ploughing advocate course of study, immerse oneself in " not attend to one's proper works or duties " , also be a few more current of domestic company " soft costal region " . Fourth Wei of assistant president of the bank that enrol business ever expressed, a lot of do industrial person to want to make fictitious economy, can see from data, a lot of have the capital, company that has actual strength to not be willing to make hypostatic economy.

It is early at the beginning of 20 centuries, economist points out, innovation is the source that economy grows. The declining tendency of the enterprise of a lot of old brand such as Kodak, also the necessity that con pr free canon ef 15mm oved to innovate and pressing sex.

Must see, although Kodak faces dilemma currently, its still still are owning hundred years accumulated 1100 multinomial patent, under photograph comparing, the technical capability of the Chinese enterprise of toddle and innovation foundation difference may be returned very big, the hard danger way that wants also is met more. (According to Shanghai of Xinhua News Agency on January 8 special telegram)