Microsoft search is defeated repeatedly repeatedly battle is lost the song that seek valley is sufferred from after machine first (on)

"You most fear to which kinds be challenged? " at the beginning of 1998, be in Microsoft (small gain) garden area, writer Ken Auletta asks Bill Gates.

Gates sits in the gently around on chair to shaking, drinking one canister be good at happy coke, pondered over ability answer silently. His answer did not allude the adversary of those famous, the scene that be like a net, Sun, apple, inscriptions on bones or tortoise shells of the Shang Dynasty (small gain) , say however: "I fear somebody has brand-new creation in the garage. "I fear somebody has brand-new creation in the garage..

Fatidical and unfortunate call the turn of Gates, in the second half of the year of of the same age, ravi Peiji and Gai Bulin thanking Er established Gu Ge in a garage. In the years of after this, they took boundless trouble to Gates.

Gu Ge 3 drive carriage: Ravi, lid thanking Er, Schmidt

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1999, scot Banisite offerred Microsoft employee " Keywords " (keyword) originality, proposal Microsoft to advertisement advocate auction such as " breakfast " , " bed " wait for a keyword. When the netizen logs onto Microsoft MSN website to search these keywords, microsoft can offer relevant ad by normal search result advocate link paying fee.

This trai the most popular scooby costume n of thought compares Gu Ge the keyword trade pattern later became early full 3 years, gu Ge relies on a keyword later pattern of this kind of profit is on broad road.

Ali Patuowei represents Scot's boss at that time: "This ability is Internet next pivotal business. " but a few Microsoft are tall,the canal boycotts this project, but silent of presiding apparitor Ball ever supported Microsoft for a time this originality. Below Baoermo's interpose, microsoft is online the branch pays cost to search business at beginning to begin 1999, advocate peace with a few advertisement the partner reached cooperative agreement.

But in running a course actually, a few Microsoft are in charge of afraid keyword high to search business to may be hurt reach Microsoft page to show advertising Wu, because be in a keyword to search business here " make things hard for sb " : The amount that corresponding link paying fee appears in the website and frequency are very low, of drive up keyword case send price. The goal that they make these motions is to drive away potential keyword to search business client.

Handkerchief held dimension group in the palm to undertake make a stand against, but this action irritated Microsoft is in charge of a layer high. May 2000, microsoft closes business of search paying fee formally.

This is clip of one impediment bag really -- bellyful is subdued. Patuowei calls to Baoermo for this, pour out oneself difficulties that one is reluctant to mention. After Baoermo receives a telephone call, although express to sympathize with its to encounter, but make clear helpless to restarting the keyword searchs business belong to the same organization, because this decision is made by the manager below, he is bad that bypass the immediate leadership is interfered.

Patuowei was forced to leave Microsoft finally. He finds the associated author Yang Zhiyuan of Yahoo later, hope the other side adopts his technology and conception, dan Yang delivers far answer is this originality " fit the market strategy with current Yahoo not quite " .

Patuowei's one's direct superior recalls back and forth after Sateya Nadela say: "Look now later, we shut a keyword to search business at the outset is a how terrible to extremely decision. Tell the truth, tall canal of all at that time Microsoft did not see search paying fee can hold so significant position. Tall canal of all at that time Microsoft did not see search paying fee can free brooch pins hold so significant position..

watch caseJohn Lock has said British philosopher: "New opinion always suffers a person to suspect, still can object, the reason is not other, because new opinion is not everybody place,just be familiar with. Because new opinion is not everybody place,just be familiar with..

Old later, baoermo expresses: "If we can keep right all the time ' a few originality that put forward 1999 ' have investment, perhaps we the precede person that now have been domain of search paying fee. " later, " wall street daily " ever with " Microsoft ever was strangled " oneself Gu Ge " " uncover secret for the problem Microsoft first search business error.

"The Qin Dynasty breaks its deer, the world chases in all, high talent difficulty is then enough person get Yan first. " Ravi and the promising young person that lid thanking Er is search domain. They level search field, work with perseverance, the heart is not had by look for.

As Gu Ge rise abruptly, in the limits of line of sight that search business begins to enter Microsoft key to pay close attention to. 2001, the Li Kaifu that small soft tall canal holds the post of when (small gain) responsible Microsoft MSN searchs business. After he goes to take up office, the search technology that discovers Microsoft place is done and true Internet magnanimity search are far apart, this group searchs a technology without the Internet that masters any core, just gave other company the package outside searching business. Gu Ge ever also was participated in bid, the meaning of Microsoft shoulds not because of quote after and did not clinch a deal.

Li Kaifu thinks Microsoft should begin to begin search professional work from the beginning, flat perhaps buy a company, best target is Gu Ge. He put forward to Gates and purchase Gu Ge's proposal.

Then Gates begins with cereal song arrange with, as a result he discovers memory card digital cameras this Xiaogong manages market prise has exceeded 500 million dollar unexpectedly. If buy Gu Ge, microsoft should spend 1 billion dollar the least. "These two children (Ravi and Xie Er are built) mad! is home of venture capital investment mad also? is home of venture capital investment mad also??

Since disrelish expensive, so Microsoft can oneself start work do. But this needs several servers and the group of about a hundred person. When project examine and verify, foreground of the commercial plan that Gates asks about to search index props up business, gain and reclaim the problem such as cost date, nobody can reply come out. Never mention it the person answer of Microsoft does not come out, although Gu Ge's Ravi and Xie Er are built,also do not reply to come up at that time. Gates decides to defer then this project.

January 2002, gu Ge begins to use an advertisement system that is based on contest to pat. This system can let advertiser be in on the net after contest price, its advertisement can match automatically with photograph of search vocabulary entry. Commercial pattern of Gu Ge gradually clear.

the most popular t mobile prepaid cards But till Feburary 2003, gai Cicai eventually resolved the search engine that makes him Microsoft. He invited Yamaxun (small gain) the sale vice-president of the website overcomes Lisiduofu Payne to be in charge of searching engine group to develop business.

resealable bagsDeveloping search engine is a technical work, what Ke Peien is good at is a sale. The group that Payne heads raised a breathtaking target: Catch up with Gu Ge one year, exceed Gu Ge two years.

2003 " new York Times " report, microsoft continues seek buys Gu Ge, dan Gu song is right this disinclination. At this moment the track of an overturned cart that wall street worries about to Gu Ge can weigh company of skip net scene, final by Microsoft bind strategy to beat.

Microsoft is making Longhorn(of new generation operating system at that time namely later the Vista) of suffer many mishaps in one's life. This system plans to include a center to search a service, can search a large number of files in computer, include form of email, electron and PDF file to wait, in order to reduce the difference between Internet search and this locality search. Microsoft is in charge of Jim · A Erqin high to ever claimed: "Gu Ge is a very good system, but with us the technical photograph of the company is compared, it is pitiful. It is pitiful..

"After two years, the photograph of the technology of Microsoft and Gu Ge, Yahoo is controlled than still lagging behind two years. " · Ke Lei forecasts Bruce of president of LLC of firm of adviser of search engine market say, "Network technology domain does not have a movement to get the person that run slowly, laggard may have faded out of the netizen's line of sight after two years. Laggard may have faded out of the netizen's line of sight after two years..

At that time, ground of · Sullivan figure compares Buddhist nun of red of assayer of search engine market: "Gu Ge has been in enjoy this cake; Yahoo is after the cake that rejects to eat others, make a when make oneself eventually; And Microsoft MSN resembles is the pupil that just learns to examine cook teaching material. And Microsoft MSN resembles is the pupil that just learns to examine cook teaching material..

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One day, gates opens cereal song website, he discovers Gu Ge surprisingly the engineer help wanted that company of this established professional search engine releases mixes actually of Microsoft extremely similar: Division of framework of systematic design personnel, network, software optimizes personnel... feeling of a kind of crisis emerges the mind of upper cover Ci. He discovers, appetite of this promising young person is very big, besides its advocate besides the search professional work that makes trade, they may inbreak in plan of Microsoft feudal.

Gates' feeling is right. Later, gu Ge is mixed in computer of browser, flat, smartphone the many domains such as the operating system launched a challeng free canon ef 15mm e to Microsoft.

"Blamed Eric Shimite, I meet sometime order color look to him. I had repaired him before, I let him suffer again even now. I can mix him in that group of bastards of Gu Ge to hold asunder. " report according to media, 2004 the end of the year, the Microsoft of be ashamed into anger is presiding silent of apparitor Bao Er is so blusterous.

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This is because of Microsoft Lukefusiji tells · of mark of a pri the best selling scooby costume ncipal engineer Baoermo to he prepares to leave Microsoft. Baoermo says at that time: "Ask you to tell me, you are not to go Gu Ge. " Lukefusiji tells him himself to want to join in just about Gu Ge. Baoermo ground of boil with anger grabs a chair, threw.

Baoermo tries to persuade Lukefusiji to change a mind, latter rise superior to. Baoermo hates hate ground to say: "Gu Ge is not a real company. It will can't bear biff. It will can't bear biff..

Gu Ge holds the post of when the Schmidt of presiding apparitor is true still before by Baoermo " had repaired " . Schmidt ever held the post of the CTO of Sun company. The faces a server operating system of Sun ever was turned over to exceed by Microsoft. He still has held the position of the CEO of Novell, novell also has been defeated by Microsoft.

But be defeated repeatedly repeatedly the Schmidt of battle thinks, these histories won't repeat in Gu Ge. He says: "The most important lesson that we draw from which is, the competitor can roll out new technology with low. And Gu Ge special understanding this, accordingly we from free at the beginning. This makes a competitor very difficult gain too much price advantage. This makes a competitor very difficult gain too much price advantage..

Additionally one paragraph of word has Schmidt very much deep desire: "One of media main criticisms to Gu Ge, namely will we and on the big company of generation undertakes comparative. But we realise, what Gu Ge should solve is to be mixed now the problem that will appear henceforth, is not the old issue previously. is not the old issue previously..

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