The analysis says to exceed extremely this price has exorbitant suspicion: Think competition needs to depreciate first

　　Introduction: Current, numerous computer firm is right super- extremely expressed tremendous hope originally, but the base of a fruit of Lai of MarketWatch columnist general (Therese Poletti) believes, now exceed extremely this, fix a price or have exorbitant suspicion, before reference the story that once produced on flat computer market, each exceed extremely this factory business wants to compete with the apple truly, depreciating is only alternative.

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Now, "Super- extremely this " (Ultrabook) is making a trend it seems that, let consumer and manufacturer scramble for sth, however, those generator people still had better go up from flat market a bit experience teachs derive a lesson -- latter and current the world that still is IPad substantially -- what they should learn is the most important one class and price are concerned.

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Next week consumptive electron product is exhibited greatly on, will many computer firm releases more money exceed extremely this, this kind of product also can be regarded is personal computer industry tries to move toward those who revive is newest round of effort.

Super- extremely this name is to come from Intel (small gain) (of INTC) name, be a kind lighter thinner jotter, resemble an apple (the MacBook Air of AAPL) in that way, without hard disk, also do not have DVD CD driver.

Nevertheless, what must point out is, super- extremely this with once was in 2009 exhibit windward light greatly temporarily, but later what one or so year time is abandoned by the market thoroughly is alleged get online to differ originally, its in the final analysis still is the personal computer with all ready function. Specific say, intel and this kind of product that place of personal computer industry develops want prep above namely the price of common jotter will offer a kind thinner, more new-style design, try to contend for those prostrating to design the consumer under in the apple with this.

"They are to be in those who try to want Windows personal computer to buy a floriferous dot fund. " Moor Insights&Mo Haide of Strateg the best selling brooch pins y chief analyst (Patrick Moorhead) explains, "You should compare common jotter only floriferous on two 300 dollars, can get lighter thinner product, longer battery life, the rapidder rate that start, and more safety. And more safety..

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Anyhow, super- ex the most popul free memory card digital cameras ar brooch pins tremely this price wants prep above common jotter, the price of type of wh some of which had been close to the MacBook Air that lowest carries, and screen is bigger, latter screen 11 inches, start valence 999 dollars.

The problem depends on, come for years the low price that consumer had been used to Windows system computer, mere for better design, and the product tha the best selling canon ef 15mm t still is not an apple, are they willing to draw out more money to come really? Personal computer manufacturer people the fall that should review oneself to once fell on flat market well, over, their biggest error is concerned with the price. Wanting to be in is You Ping at first the success is scored on the market that develops if really, probably the most principal premise is, the price must have huge discount.

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Among the big battle royal of flat product, HP (small gain) (the TouchPad of HPQ) offerred a very good lesson -- its initial price is the 499 dollars that can place on a par with IPad, but be without appeal to consumer, this appeal is all the time when depreciate to just appear to 199 dollars. Nevertheless, of HP depreciating is not to compete, prepare to quit this one professional work because of them however, clear the cause of inventory. Analysts believe, the product of HP with not as good as the price of 200 dollars sells, they want be out of pocket for certain.

At present whole, exceed extremely this start the price is controlled in 900 dollars, the screen of wh some of which is 13 inches. If consumer wants to acquire faster processor, more powerful perhaps storage capacity, product value rises very easily go up. Associate the IdeaPad of lowest price also wants 1199 dollars now. Hua Shuo's Zenbook is 11.6 inches, start the price 999 dollars.

"With respect to the price character, exceed what can attract truly originally extremely at present, just minority is very sensitive to vogue, and to the price so not sensitive consumer. " Forrester(small gain) Research analyst Luotemanaipusi (Sarah Rotman Epps) points out between the email that the response interviews, "We are opposite between September 5130 consumer of American on the line undertook investigating, the person that discovery has 1% only states th free scooby costume ey had been had super- extremely this, the person of 22% states they have strong interest to be bought on current price. The person of 22% states they have strong interest to be bought on current price..

Laitemanaipusi believes, only the price is reduced further, super- just can be originally extremely before purchaser of more personal computer show a glamour.

"Accompany the price to reduce -- we had not undertaken any official prices check, estimate nevertheless 600 be being met to 700 dollars is very good cut a point -- super- will gain real broad market originally extremely, but they return sale of jotter of won't complete forestall, because still have a few consumer and industry hope,get cheaper more powerful perhaps commodity. Because still have a few consumer and industry hope,get cheaper more powerful perhaps commodity..

As to go up in current price, still can a lot of people would rather choose malic MacBook Air, consumer Reports will show in December, latter ranks the first between 11 inches of jotter, rank in 13 inches of class 2.

Although the chip of malic MacBook Air also is the hand of out Intel, but this chip tycoon is right super- extremely the be on the tiptoe of expectation that this expressing has been passerby all know. The Computex of Taipei exhibited spring last year on the meeting, this company carries out Buddhist nun of vice-president plum grand (Sean Maloney) says with respect to prophecy, exceed can take next consumer jotter markets finally originally extremely 4 into. scooby costume

"Price respect, they still have a lot of things to want to do, it is screen dimension not just so simple. " Mohaide points out, "Exceed at present extremely the most popular memory card digital cameras this lowest price is 799 dollars, and the change that accompanies user demand, can arrive high high 1400 dollars or 1699 dollars. Pretty good, whole says, this still is under the price of MacBook Air, but the anticipation that had exceeded customer greatly, the price that latter is willing to pay for jotter commonly has 600 to arrive only 700 dollars. In the final analysis, to them, the price just is the most important. The price just is the most important..

Manufacturer people it is to hope to persuade customer apparently, let them believe these new character, these are lighter slighter good point is to be worth this price. Can be final, they want to be seized from inside malic hand take the market, be afraid depreciate only one law. Intel Capital created the fund of 300 million dollar, invest in support exceeds extremely this new technology. Mo Haide is commented on, "Intel is to be opposite completely malic blindly follow sb " , latter help drives this kind of way that technology of the buy inside WiFi succeeds even if leans.

"In basic framework and high-end price respect, completely the apple establishs the standard. " Luot free memory laptop toshiba emanaipusi points out, "Although company of product of other spending electron flocks and go up, but did not realize the apple has how old advantage in price respect however, be such on flat market at the outset, be in now exceeding also is most popular selling canon ef 15mm such on our market extremely. Be in now exceeding also is such on our market extremely..

Mo Haide points out, the cost of personal computer manufacturer will be reduced ceaselessly, considering the addition of the sale, this one impetus still loves that is more apparent, but he believes, meanwhile, super- extremely this price slowdown still is met faster. "I believe, to achieve bigger sale, they must forgo one share profit. " (child Jin)