Microsoft (small gain) ever relied on Windows and Office control the forces of nature, as the arisen wide application of Internet, content, service is more and more important, song of opposite Yu Gu, Facebook these enterprises, microsoft did not find new point o the most popular brooch pins f growth. And go up in the commercial pattern of mobile Internet industry, microsoft also does not have core competition ability.
Before long, microsoft is walking " downfallen noble " the shoulder of IBM becomes the most dazzling high-tech company on the world, 10 pass more, swing the IBM of PC, make in software, service and the success of advisory domain its market prise overtakes again on here all the time backwater not the Microsoft before, and rise abruptly quickly of apple, Gu Ge more a ring of light that lets Microsoft body go up is sent more bleak.
The bottleneck of traditional PC business
Microsoft share price did not have growth almost 1998 relatively 2011, city is filled with rate wander in 10% the followi the best selling brooch pins ng, the expression that comes 10 years makes investor to one's great diappointment. Microsoft ever relied on Windows and Office control the forces of nature, as the arisen wide application of Internet, content, service is more and more important, song of opposite Yu Gu, Facebook these enterprises, microsoft did not find new point of growth. Silent of Er of Microsoft CEO Bao admits a bit, one of error with the biggest Microsoft are did not search a technology from the Internet that develops his with respect to investment at the beginning, and depend on outside firm to offer relevant technology.
Windows operating system and Office office are covered it is Microsoft all the time main income source. On the operating system, microsoft short time does not have bigger crisis really, but increase a space still finite, the operating system such as Linux and Chrome Xi S also can whack this one market slowly. And what gain ground to serve with the network as cloud calculative is arisen, the positional future of the operating system will drop ceaselessly. Gu Ge all the time since extending a such concepts: The means that transmits application through the network will replace desktop software, gradually predominate. Below this kind of mode, application is OK and immediate move in the browser, need not install in the operating system. And in traditional pattern, the most function of PC must come true through the operating system. This year, more and more consumer and enterprise user are switching to serve with cloud computation stage by stage. This kind develops a tendency, to Microsoft character will be major blow, to Windows the position of the operating system can bring a lot of challenges.
As other the occurrence of online office software, microsoft also encountered great challenge in the advantage position of market of Office office software. Tu most popular selling canon ef 15mm rn as more and more individual users and enterprise user with online service, they also can consider to change network edition to office software, docs of the song that be like cereal replace a product. Except Docs, gu Ge still offers other diversification network to serve to the user. WPS, OPENoffice, EIoffice whacks the market of prospective China possibly.
IE browser also is a business with main Microsoft, once wore with the market share dominant of 90% above for a time browser market. Examine what organize as the step up of the member in browser market and European Union antitrust ceaselessly, the dominant position of Microsoft IE browser be about to not answer exist. Data shows, share of market of IE whole world already dropped broken 60% close greatly. Browser of actively of Safari, Mozilla, Opera and Firefox, Chrome, IE, IE develops competition. It is with China exemple, be proud swim, 360, the market share of the browser such as red fox is not small.
north face shirtsOf course, the market share of Bing of Microsoft search engine is in however in last few years constant growth, still lag behind at Gu Ge far nevertheless. Data shows, gu Ge searchs the portion on the market to exceed 65.6% in American Internet, microsoft market share is 15% the left and right sides. Because Gu Ge searchs an user to measure cardinal number giant, meant many advertisement capital to flow to Gu Ge, is not Microsoft. Besides, facebook also begins agitate inning online advertisement market. Even if is allied forces of composition of Microsoft, Yahoo, AOL, want to win a victory, before the road is bumpy.
Lose mobile interconnection times
As the whole world of IPhone smartphone fashionable that malic company rolls out, the times of mobile Internet proclaims formally open, the operating system of mobile phone of Android opening a source that cereal song releases quickly makes its catch up with situation, become the biggest competitor of the apple, and the Windows Phone 7 of mobile phone operating system of Microsoft still fails to win real success. In Feburary 2011, the Microsoft with long already plan Nuojiya (small gain) Windows Phone forms an alliance announce formally. Cooperate with the Nuojiya that is trend late evening likewise, whether borrow this to turn over, indeed impeach.
And after the apple releases its IPad, flat computer is mixed to PC got online to cause huge impact originally. Firm of a few research is when firm market share, begin to regard the one part of personal computer market as flat computer even. Become the position that changed an apple greatly so. Canalys Ltd. Said the apple is distributors of the 2nd large personal computer a few days ago, be next to HP (small gain) . A most popular selling scooby costume nd while IPad appears on the market, microsoft is not taken however give the product tha the best selling memory laptop toshiba t can contend with IPad photograph. Apple go up to the market above all the product of science and technology that rolls out newest originality, win the support of a large number of exterior developer, lead position is held in this burgeoning business domain. Flat computer is the direction of one great progress of industry of science and technology, microsoft already missed auspicious opportunity.
Go up in mobile terminal, on the operating system, microsoft does not have any core products, application software of WP application shop just just is broken through 50 thousand. The apple holds terminal, operating system and open applied store, gu Ge has the operating system with market top share and application development now, its pass source and combination the mode of numerous program developer and manufacturer of its mobile phone can make its innovation speed compares an any companies fast. This resembles is the many Microsoft year ago is opened with the system defeat an apple to close the reprint of mode. The apple is not accredit gives a software manufacturer of other hardware equipment, think oneself do all things however, and the part before Gu Ge is acting Microsoft however, it does not produce hardware product, transmit its software widely however, allow partner random to revise, become the biggest competitor of the apple thereby.
Because be in mobile domain is pressing need to make strike back, what Microsoft hopes system of Windows 8 of have the aid of reveals him is powerful. Well-known, on mobile chip, intel (small gain) be defeated by opener ARM framework, on the BUILD plenary meeting that held in most popular selling t mobile prepaid cards September 2011, microsoft Windows branch is in charge of Stephen Xinluofusiji to emphasize Windows 8 of new generation operating system will supporting ARM framework.
But the challenge with the biggest Microsoft depends on, in mobile Internet on the commercial pattern of whole ind memory laptop toshiba ustry, do not have core competition ability. Once, microsoft adopts open operating system, hold the terminal of each big PC manufacturer, the operating system of window park personal computer that allows oneself makes the same score the monopoly position of Taichun, make the developer collective of numerous application software is joined, the speech that mastered industrial catenary thereby counterpoises, let apple and IBM walk with difficulty, and mobile Internet domain, what the apple uses a store is open, let numerous developer join, offer the applied product that all sorts of individuation difference turn for consumer, made collect hardware, software and service the commercial pattern at a suit, gu Ge passes the success of mobile phone operating system to open, bind decided other each big smartphone manufacturer, become the competitor with the biggest apple. alleged into also Xiao He, be defeated also Xiao He.
It is above computation of cloud of another heat domain, the dominant position that Microsoft future wants to build his is same very difficult, IBM, Gu Ge begins wide distribution already, they apply in Internet and territory of enterprise IT service is original more be good at.
"Middleaged Microsoft " bemused
Enter middleaged Microsoft to already bore heavy historical burden. Tang Jun (small gain) think, microsoft does not lack a person with ability, do not lack cash, those who be short of is the gene of innovation. The every time of Microsoft innovates, want give attention to two or morethings the interest of original product, should consider whether of the system with the past compatible, make its go up in innovation have one's hands tied bundle foot.
Giant dimensions and orgnaization let Microsoft keep agile hard, adjust in time face all sorts of new challenges, even hard to avoid is in-house the politics of all sorts of commonplace profession managers struggles. Microsoft interior has a lot of outstanding originality, but always can not make a product however. Although this software company develops feeling screen technology first, but make this one technology popular leave truly those who come is malic IPhone however. Microsoft once also entered flat computer market first, but the confine that goes up as a result of opportunity and technology, can look at an apple to reave dominant authority helplessly only.
On the other hand, also compete with malic cereal song in the gene of Microsoft without consumer gene, the strategy that Baoe the most popular canon ef 15mm rmo formulates for Microsoft is to search the biggest business chance it seems that, after business chance is proved, imitate surmount a competitor again, but in Internet times this mode is too slow, want to chase the apple with advanced a long time and Gu Ge easier said than done.
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