Ou Dening makes a speech in the theme of CES (ahead of sina science and technology films)Zheng high hair pulls Siweijiasi from the United States
The United States western time on January 10, las Vegas consumes an electron to exhibit (CES) the following day, sina science and technology and Intel a public relations manager agrees midday meet and discuss, know their particular program. Conventional time will come, she however the incoming telegram apologizes: Because of special account, cannot go to an appointment really. Apology is cordial, but mood is being depressed apparently excited.
From the instinctive judgement of media, intel (small gain) CEO Ou Dening (the thematic speech afternoon can have Paul Otellini) absolutely big event wants to announce. Although exceed extremely occupied limelight in CES originally, but can make Intel person so excited, march only probably the revolutionary message of mobile market. As expected, after the news briefing ends Ou Dening, this public relations director says, "I am covering all the time the pit of the stomach, be too excited really! Be too excited really!!
Regard PC as the overlord of chip, intel steps forward in smartphone domain however dimension difficult, this huge empire envelops the shadow that rises abruptly in mobile Internet to fall. They missed the high speed growth of mobile equipment not only, allowed the market completely to be connected high, still witnessing Arm framework to inbreak jotter.
Speech can of Ou Dening says is a this second CES is the most wonderful. He announces to roll out the chip of Atom of 32 accept rice that is based on X86 framework, chip of this one low specific power consumption is smartphone and flat computer to make only; Intel and associate the 2nd quarter will be in first smartphone of collaboration Chinese head hair, still with Motolora (small gain) shift reachs long-term strategy collaboration to concern.
t mobile prepaid cards
Absorb the unsuccessful experience before this, intel this high-key announce to march smartphone and flat market, threw the prejudice hat of X86 high-energy bad news not only, more the performance dominant position that depen free canon ef 15mm ding on a tradition brought remarkable challenge to framework of Gao Tonghe Arm. Intel start shooting the empire of this chip strikes back battle, and prospective X86 framework will be in with Arm general each domains form overall competition.
Caesarean crisis
If call Intel if computer chip is Caesarean, believe to without the person can doubt is discussed. This company that establishs more than 40 years is the witness person with brilliant Silicon Valley, roll out the whole world from 1971 after first microprocessor, inside the time that is as long as 40 years all the time dominant is worn the development of chip science and technology.
Of well known rub Er law is Intel combination author rub Er put forward 1965. In chip market, intel is a company that does not have adversary. Regard PC as the competitor of chip, AMD hopes to contend for the market in effort all the time, however never the position of shake Intel. The strife openly and secretly that two companies come for years has made the classic case of the business school.
The report of IDC of market survey firm shows, the 3rd quarter was in last year jotter CPU market, intel still holds absolutely dominant position with the portion of 85% , and main the best selling memory laptop toshiba taining 80% right-and-left markets to have from beginning to end in respect of integral market share rate. With the product before this, farsighted series I3, I5 and I7 chip sell the cruel that Intel is based on Sandy Bridge small framework the state is very pretty good.
But the last few years, rise abruptly quickly as smartphone and flat computer, chip empire Intel experienced a kind to never have the crisis of place. More and more users use mobile equipment to get online, the flat that is a delegate with IPad gives low end jotter brought clear impact, and the chip of these equipment is basic it is Arm framework.
Intel is not to do not have domain of sortie handle machine. They ever opened up 1999 endowment 1.6 billion dollar buys DSP of company of mobile phone chip, but in CDMA domain basic however not be the adversary that notifies high. The Manitoba series chip later also ends with failing. Although X86 framework is had high-powered, the specific power consumption of Dan Yuanchao's competitor is thought to suit to be used at the mobile phone far from.
The eye looks at Arm framework to make mobile main trend, connect chip high occupational market, intel never resembles so feel restless. An in-house personage is opposite Intel sina science and technology expresses, "We also feel the company must reach smartphone chip, or else gives a product, market opportunity is met only smaller and smaller " .
And the crisis of Intel is not confined to this, the Gao Tongzheng of mobile domain make a great coup takes notes in brandish division our market, those who challenge Intel is feudal. Make a speech in Ou Dening that day morning, connect CEO high Yagebusi (Paul Jacobs) announces, discussing collaboration to produce the frivolous jotter that is based on SnapDragon chip with manufacturer of a few PC.
On the other hand, PC domain double winning Microsoft (small gain) + Intel is combined (Wintel) did not continue to mobile domain. Because Intel is in mobile respect is fatigued and weak and lack of power, windows 8 of operating system of the generation below Microsoft will begin to support Arm framework, and Windows Phone platform also can choose to connect chip high only.
The data of Ovum of market survey firm shows, global 3G user is adjacent last year 1.3 billion, WCDMA user is occupied than be as high as 76% , and global 3G user will be achieved 2014 2.7 billion. And this huge market, do not have any relations with Intel almost; Mobile and lack of power, backyard on fire, the pressure of Intel cans be imagined.
The empire strikes back battlememory card digital cameras
Move to march domain, intel will undertake to company business framework major ke free memory laptop toshiba y is rectified weighing last year in December, will get online to be mixed originally flat branch, exceed portable branch, mobile branch and mobile and wireless branch to incorporate for mobile business department; Ever the Michael · Bell of effectiveness apple and Palm (Mike Bell) heads this one department.
First product that new department designs is code name " Medfiled " chip of 32 accept rice, this is Intel) of chip of level of system of first true Soc(, suit the mobile equipment such as smartphone and flat computer to use more.
Last year September, intel and cereal song announce to undertake cooperative with respect to Android system. A few months come, the market all the time hearsay Intel is in hand in hand hardware manufacturer produces a smartphone, the potential partner in hearsay included SamSung (small gain) , LG or Motolora is mobile. Chip is had, do calm associate, intel is true first smartphone on the meaning already there can be no turning back.
Time pulls the Ou Dening theme that recurs CES to make a speech, after he sober appears on the stage, one inward collect shows peculiar excitement. It is too impatient to wait probably, after introducing chip of chip of Atom of 32 accept rice simply, ou Dening announces to roll out first smartphone that is based on X86 framework, this one chip is to be mobile equipment to measure a body to make.
The audience below the stage still scooby costume does not have there's still time to guess, ou Dening announces first smartphone can be in China to sell directly, go out please subsequently associate group (small gain) Liu Jun of senior vice president releases novice machine K 800 jointly. It is a mobile phone next those who release is common one act, liu army right hand draws out a mobile phone from inside the pocket: This is K 800.
K 800 chip is Z 2460 of Intel Atom series, advocate 4.3 inches of system of frequency 1.6GHz, Android, indication screen, 8 million photograph like space of storage of head, 16GB. But the most surprising is, x86 framework solved successfully most the problem of specific power consumption that the person denounces: Bide one's time 14 day, 3G communicate 8 hours, music broadcasts 45 hours. This one function had exceeded the market to be based on the smartphone of Arm framework for the most part. scooby costume
Why be to associate, why be China? Bell expresses when accepting sina science and technology to interview, associate to have very close collaboration relationship in PC domain with Intel, and China is the mobile market with the mainest whole world; Because of this Intel the choice associates and China is the thing of follow a rational line to do some work well.
At present Chinese 3G user has been broken through 100 million, and next year predicting meeting is achieved 230 million. And at present user of Chinese mobile phone has 90% to using the price the mobile phone under 2000 yuan, prospective smartphone is entering high speed to grow period. Sell besides the heat of malic IPhone and mainstream Android mobile phone, millet, China for (small gain) , associate wait for homebred mobile phone to also be able to rise abruptly.
Intel and associate K 800 of first mobi memory laptop toshiba le phone will be in the 2nd quarter by Chinese UniCom (small gain) put on sale. Considering the sale that associates in Chinese maturity to perfect and after service system, the Intel of win by striking only after the enemy had struck hopes to pass huge Chinese market to promote sales volume quickly apparently, go cooperating with other firm with data.
Prospective fight hard
Besides associate Liu Jun, ou Dening still invited mulberry of Motolora shift CEO Jay Gu (Sanjay Jha) . Both sides announces to manage long-term strategy partner, motolora shift will begin to release the Android smartphone that uses Intel chip from second half of the year.
Last year August, gu Ge opens up endowment 12.5 billion dollar bought Motolora to move, trade to be in examine and verify at present, predicting meeting is in this year finish first quarter. Motolora shift is traditional smartphone manufacturer, in hardware design respect owns original part, intel and Motolora shift are the strong strong union of soft hardware apparently.
In addition, intel mobile phone will use the product that the safe company McAfee that their the year before last year buys offers. Mobile Internet safety already became heat, android mobile phone is the weakest position more, depending on subordinate safety to serve a product, intel brought the strong heart needle of mobile phone safety to the user.
Bell is accepted when interviewing, express, intel is met and manufacturer of more mobile phone undertakes cooperative, although he does not wish to disclose specific firm name, but depending on what come for years to a the best selling scooby costume ccumulate, intel and manufacturer of almost all hardware had had collaboration, more with strong apply press and celebrated. If performance of chip of Intel mobile phone is excellent, cooperating with other firm is a time problem only.
As Wintel double win combination, microsoft also is observing aside. Although WP mobile phone uses Microsoft to connect chip high at present, but the relation between Microsoft and Intel lets a person cannot not guess the follow-up between them cooperates. Casey McGee of manager of Microsoft WP advanced public relations expresses to sina science and technology, intel marchs the smartphone is germinant, future (cooperate) " very possible " .
Actually, microsoft and the computer of the most popular brooch pins Windows 8 flat that Intel cooperates will appear on the market later on this year, and adoption chip is Intel code name is " Clover Trail " chip of Atom of 32 accept rice. Of Microsoft and Intel again allied it is final issue almost.
Zhang Yaqin of Microsoft China president (small gain) say, at present inconvenience sentences Microsoft and Intel to be in beforehand the specific collaboration time of mobile phone domain, but associate the function of K 800 makes him impressive. He points out, two big frameworks will spread out prospective X86 and Arm to compete for a long time, it is mobile domain not just, still included PC field.
The Bell of Intel expresses, intel is the chip company with the biggest whole world, own the technology of top end and plant, future still can be developed further high-powered the mobile phone chip with feebleminded bad news. His introduction says, chip of Atom mobile phone is Cheng of odd nucleus multi-line, from apply at present in light of, the odd nucle the most popular t mobile prepaid cards us function of Intel had exceeded the double nucleus of adversary.
The market studies company Linley predicts, dimensions of market of chip of global mobile phone will reach nearly 30 billion dollar to 2015, more current grow 40% . As Intel strong march, this one market will welcome intense competition, this is meddlesome for the industry to including the conformity of hardware business and consumer.
And in traditional PC domain, intel still has huge advantage, they are exceeding in thrust frivolous exceed high-poweredly extremely this, the hope provides the experience of similar apple Macbook Air and flat computer. Arm framework wants to stand firm in jotter market enlarge position, be not the result of in one day.
No comments:
Post a Comment