"I can do did, what to still have waiting for me? " 1932, the father a surname of company of Kodak of American film tycoon that is in career height treats · before the disease commits suicide, Yisitemanyin leaves such words of the deceased. After 80 years, "Await " Yisiteman's is the adversity that Kodak is about to go bankrupt. 5 days, " wall street daily " report, kodak preparation applies for to go bankrupt inside number week protection. Hundred years old store or collapse at this point. American bemoans, the world also sobs unceasingly. Kodak sends aerospace camera, once represented American dream. "Kodak the epitome that 131 old histories are development of world video trade " , it once was passed " goofy camera " let costly the photography technology with the mystery walks into home of common common people. It is the inaugurator of digital camera, lie in finally however " digital devil " below the knife. Be who killed this " maize giant " ? German expert Bo Xier points out, the person that precede is all the time in the life of Kodak 5/6, but be in from the back in the time of 1/6, namely the number is video great progress period, do not seek a change however, "It is not the suicide to also be not homicide, be was abandoned by the times " .
The film kingdom of 131 years of histories is downfallen free scooby costume
According to " wall street daily " 5 days of reports, kodak company may be the earliest this month or the application at the beginning of Feburary goes bankrupt protection. At the appointed time, kodak will supervise next selling in the court about 1100 patent. 5 days that day, moody grade orgnaization hits the level of a Caa3 to Kodak, this is meant " have serious endowment not risk of pay a debt in kind or by labour, and the likelihood loses ability of Wu of countervail repay a debt " .
France " flange on the west evening paper " say, the insolvency of Kodak does not give people expect, since 2008 severe all the time loss, market prise leaves 120 million dollar only, several days ago it because trade 30 times continuously day of share price under 1 dollar, be made the warning picking a brand of place by button. After the message that is about to go bankrupt comes out, zhou San of Kodak share price drops greatly nearly 30% , zhou Si dropped 6.15% . Actually, 2004, this old brand is blue prepare a company to be driven out to give Dow Jones 70 indexes cavalcade, adumbrative the best selling scooby costume already today's tragedy. The report points out, although it still owns a lot of patent, however mostly already outdated, who can still spend the antique that don't these use money collect to go up nowadays?
Betray patent as good as at " burned family belongs to warm oneself " . For the Gilman of · of retired employee Paul that creates 60 patent to be Kodak especially such. Paul of 82 years old entered Kodak job 1956, it is company effectiveness 33 years. "Working in Kodak is my dream, even if sweep the floor I also am willing. " Paul says, in company flourishing period, engineer and scientists want to innovate for the company and be broken through, "The job is full of fun, I feel the Gao Ling of pay feel embarrassed " .
Really, kodak is bearing the weight of the honor with too much American and dream, " wall street daily " 6 Japanese chapter is written. In period of at the height of power and splendour, kodak company has 145 thousand stuff in the whole world, the whole world outstanding engineer, doctor and scientist are enrolled to the headquarters that is in new York. But this has the hundred years old store of 130 old histories to be moved toward possibly however nowadays go bankrupt, 19 thousand person is unemployed. Company old staff yearns for the good time in the past, because Kodak is the pronoun of film, working over is safe assurance, and the partner that a lot of people find life in company interior. Th free canon ef 15mm e money before the United States grows Samosi to praise Kodak is in for its collect city bred Qisite " at least two Dai Fushu's middle classes " .
dearfoam slipperAfp says, the Brownie watch for an opportunity that Kodak creates becomes 3 acting American to learn the introductory camera that take a picture at least, "Kodak hour " the one part that ad saying already made word of American day regular meeting. Kodak is known as one of person that the United States' greatest skill innovates, the position is equivalent to today's apple or Gu Ge. Australian news network says, kodak film lets 20 centuries make much more imp memory card digital cameras ortant hour become eternity: Ascended 1985 " the country is geographical " the Afghan girl of magazine cover, american president Kennedy was assassinated 1963 etc.
"However, this one page may have gone. " the t mobile prepaid cards view that the comment of Australian news network represented a lot of media of world. Switzerland " daily gazette " say, kodak has the possibility of heavy model ego originally, but missed opportunity of again and again. When the leap that enters digital period, it too too recreant, slow, "It goes bankrupt is the last chapter that American base industry breaks down " .
Germany " Berlin morning Post " with " the mark of be on the wane and transition " say for the problem, going up early 90 time Kodak leads the century to enter digital photography field first, but it does not wish to promote digital technology, be replaced in competition, "The negative figure that became American company " . Germany " Weisitefalun signs up for " say, it is actually before Kodak, the person above average of equipment of a lot of photography also went bankrupt, if the United States can be amounted to, hair love a gram, even Lai gets stuck. Contrary, the enterprise that active transition number photographs, like beautiful can, Ni Kang, Aolinbasi (small gain) , card Western Europe, Fuji initiated new opportunity. "Before science and technology, do not have a person to be able to stand high above the masses all the time. Do not have a person to be able to stand high above the masses all the time..
Kodak, is the suicide still homicide?
"Be who killed Kodak? " the United States " Atlantic monthly magazine " the article asks. Many media think, kodak relies on to sell film name, and digital revolution has made film complete outdated. France " the world signs up for " say, although photography technology is not Kodak place invention, but come 40 years nostalgic to liking European, kodak becomes the photography in eye of a few acting popular feeling and nostalgic pronoun, go up century 779 time, kodak almost unify photography all corners of the country, in people memory, kodak is the brand that never meets it seems that. However this kind inapproachable the sensory instead like let Kodak management layer cause assertive.
" Atlantic monthly magazine " say, the brim that Kodak is going bankrupt, the reason is not only the die because of film; Be close to at the end of one's resources now, because condition of this company firm is self-given,also not be, do not agree with when all is entered. Came 10 years in the past, actually Kodak is trying to get used to the change of the times all the time, rolled out product of a few innovation, but cannot be these new product transition the commercial pattern that can last however.
Actually Kodak enters a number to take a picture the industry is not late, it is the contriver of digital photography technology even. 1991, kodak and Ni Kang collaboration rolled out a professional progression to pile up camera. 1996, kodak was rolled out its first goofy camera. Nevertheless, with Fuji and Aolinbasi these competitor photographs are compared, th free brooch pins e start of Kodak is too slow still, still put main energy on business of film of traditional imitate camera.
Go up at the beginning of century end this century, ren Ke amounts to presiding apparit most popular selling memory card digital cameras or when the funds of research and development that Dan Kapu announces to will use 2/3 throws digital technology to develop. At first, kodak obtained right result. 2005, kodak still is the company with the biggest sales volume of American number camera. Nevertheless, although the digital camera of Kodak very get consumer reception, but the gain to Kodak however help of it doesn't matter. Be in early 2001, the United States " commercial weekly publication " the profit margin that points out digital camera will glide, gain becomes more and more difficult.
Kodak falls to did not waste to the investment of digital technology, produced a series of high value intellectual property, with respect to patent like giant. " wall street daily " point out, arrived 2008 between 2011, kodak relies on to sell patent the license counterpoises and make patent lawsuit income 1.9 billion dollar. The money that relies on patent to be earned helped a company begin the investment of a new career, that is printer. But the income that comes from patent lawsuit respect before long is dried up. Current, kodak is trying to sell what have below the banner a series of digital technology patent, this income exceeds the market prise of the company possibly even. The contrail that Kodak near future develops answered a word, "Innovation is be expert at, deal is no good however " .
"Kodak rolled out Kodak color film 1935, but because digital camera is extensive,just be used till 2009 and halt production. This transition period transfers too slow, it is to bring about Kodak the key of be on the wane of trend of this hundred years old store " , wosaikesi is opposite the scholar of media industry research of London university " round-the-world times " express.
Company of Japanese Fuji film retires to be in charge of what from Fuji the run course of film analysed Kodak high to go bankrupt. This tall canal is right " round-the-world times " express, fuji film is good at extending the market, one most popular selling canon ef 15mm of main sponsors of world cup football match are all the time since 1982; To get used to network times, fuji still was built " art gallery of photography of Fuji film network and shop " , reveal and sell the outstanding work of the work of famous photographer and photography lover. Moreover, after entering network period, fuji film narrows in time on one hand film career, on the other hand not adherence famous brand, begin diversity actively to manage.
The times abandons the person that fall behind
The die of Kodak revealed ceaseless innovation -- economy of this free market is only force. The United States " investor daily " the article says, when Kodak founds 62 years, economist makes an appointment with Xiong Bite of · of husband of a twenty-five-stringed plucked instrument to put forward " creativity destroys " a when will describe market economy main feature: "New customer and product, production and form of carriage means, market and new industry organization " create new industry ceaselessly, eliminate old company at the same time. Kodak escapes hard this kind of adversity. The more than Kodak that has such destinies actually. The electric lamp of edison and illuminant revolution are rapid will extremely red temporarily gaslight industry is hit suffering a crushing defeat. IBM once market share lets a person fear, can be in alive only now before oneself below gigantic figure. Industry analyst ever was certain, if software industry can undertake competitive, microsoft (small gain) the company must be solved body. Below Gu Ge and malic heavy model, blackberry (small gain) the company also lost smartphone market regnant position.
Boxier is accepting expert of institute of German international media 6 days when interviewing, point out, the technology precedes is internationally the only a magic weapon that the industry survives, the times can abandon the person that everything falls behind. (Short room of Li Yong, Wang Gang, Qing Mu, Ji Shuangcheng, contented, Jiang Feng, Zhen Xiang, Wang Huicong)
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