This is Kodak head ministry holds watch for a chance without film, patted first pieces of number on the history to pile up photo, initiated digital camera period, also became oneself person that dig a grave. Data photographNew Year beginning, once was in domain of photography, film alone the American Kodak company of pace whole world announces to receive new York stock exchange (small gain) the warning that retreat city, be about to apply for to go bankrupt protective hearsay and grade are reduced wait for a bad news to following sb's heels and come, make this film empire almost tumbledown.
Kodak, once was the pronoun of the industry, absolutely bibcock overlord. A few years short, because be in the new wave of innovation,do not have however " catch up with time " , be faced with the adversity that is washed out possibly by times callosity. Not be Kodak merely, since last year, nuojiya (small gain) , HP (small gain) wait for industry to thumb is not worth because of innovating and retreat in defeat cloudily.
The film kingdom of 131 years of histories is downfallen
Kodak official net issued announcement recently, as a result of Kodak share price already traded 30 times continuously day under 1 dollar, new York stock exchange already issued the warning that retreat city to its. Make a provision according to button, in receive the warning that retreat city it is inside 6 months adjust period, kodak just calculates after share price achieves relative standard only close compasses. Actually, 2004, this old brand is blue prepare a company to be driven out to give Dow Jones 70 indexes cavalcade, adumbrative already today's tragedy. spring pool
In time of more than 100 years, kodak is developed early or late a film and " goofy camera " , take the pleasure of photography to ordinary common people. Kodak has had so proud catchword: "You should press only shutter, give otherly we. " in period of at the height of power and splendour, kodak company has 145 thousand stuff in the whole world, the whole world outstanding engineer, doctor and scientist are enrolled to the headquarters that is in new York. Afp says, the Brownie watch for an opportunity that Kodak creates becomes 3 acting American to learn the introductory camera that take a picture at least. Kodak is known as one of person that the United States' greatest skill innovates, the position is equivalent to today's apple or Gu Ge.
But this has the hundred years old store of 131 years of histories to be moved toward possibly however nowadays go bankrupt. December 2011 " fortune " the magazine is chosen " the United States 500 strong 10 rot greatly " , kodak with of 85% drop rank 3. And the warning that retreat city lets one disaster after another of Kodak share price, deliver the data that publishs according to button, arrive from January 11, 2011 on January 5, 2012, the share price of Kodak drops went 93.7% .
Kodak, is the suicide still homicide?
"Be who killed Kodak? " the United States " Atlantic monthly magazine " the article asks. Actually Kodak enters a number to take a picture the industry is not late, it is the contriver of digital photography technology even. 1991, kodak and Ni Kang collaboration rolled out a professional progression to pile up camera. 1996, kodak was rolled out its first goofy camera. Nevertheless, with Fuji and Aolinbasi (small gain) these competitor photographs are compared, the start of Kodak is too slow still, still put main energy on business of film of traditional imitate camera.
"Kodak rolled out Kodak color film 1935, but because digital camera is extensive,just be used till 2009 and the most popular memory card digital cameras halt production. This transition period transfers too slow, it is to bring about Kodak the key of be on the wane of trend of this hundred years old store " , the media industry of London university studies Wosaikesi shows the learned man.
Caution: Do not enter retreat enter slow also retreat
Go a few years in, similar " the billow before the billow after the Yangtse River is pushed " big play is performed ceaselessly.
In August 2011, google buys Motolora with restraining 12.5 billion dollar (small gain) , google held water 1998, and Motolora founds 1928.
Was 2011 likewise, malic company replaces Nuojiya the company makes the whole world the biggest mobile phone produces business. Malic company rolled out IPhone of the first mobile phone 2007, and Nuojiya is in early produced mobile telephone Senator 1982. On November 24, 2011, nuojiya announces to apply for to hand in place to pick a card to retreat city from Frankfurt card. norton internet antivirus
Ding Donghong of business management expert points out, frequency of enterprise of a lot of old brand is pounded, this is American market above all the result of intense competition, reflected the powerful strength that the market innovates. The 2nd, face change, a few enterprises are not devoid innovation, ever changed for many times CEO and adjust the best selling t mobile prepaid cards the strategy, regrettablly the outcome is not ideal.
Expert of institute of Fudan University economy says, companies of all much big card since 2011 gather together appear management difficulty, have factor of depression of global macroeconomic environment admittedly, but must admit, more it is force of these innovation of big company shortage, logy to the occurrence reaction of new technology, treat the market position that has acquired as package, final because one pace is slow, step by step slow, have the land of base oneself upon gradually hard, this kind of lesson is very deep.
The old brand enterprise that is a deleg free memory card digital cameras ate with Kodak suffers one after another achieve, bring enlightenment to the Chinese business that expanding in transition innovation, seek. Well-known, "China is made " world-famous, but as China " population bonus " drop off, economic progress of China innovates more support, depend on blindly imitate, " mountain fastness " the enterprise will be afterwards hard.
Must see, although Kodak faces dilemma currently, its still still are owning hundred years accumulated 1100 multinomial patent, under photograph comparing, the technical capability of the Chinese enterprise of toddle and innovation foundation have very big difference, the hard danger way that wants also is met more.
Kodak is in Zhejiang
Adjust business to beg break out of an encirclement
"Goofy camera " be born
1877, camera already was come out by the invention, but at that time take a picture equipment very numerous and jumbled, an a the marquee that includes a black, cistern, container that packing thick glass photographic plate... more complex is an operation, without technical knowledge and technology, everybody cannot control this colossus.
Tall treats Kodak author when camera of bring into contact with of first time of · Yi Siman, cannot help wanting: Can be camera done a few smallier? Yi Si Manjian held indefatigable pursuit to bring an epoch-making revolution to sensitive line of business eventually. 1886, small-sized, light " everybody can be used " camera was born, yi Siman had a letter for it not much, but reading canorous name: "Kodak " .
most popular selling t mobile prepaid cards
And be in China, people affectionately call it " goofy camera " .
The overlord of sensitive bound
1930, kodak takes market of world photography equipment the portion of 75% , 90% what profit takes this one market.
1964, "Pat stand " camera appears on the market, sell 7.5 million in those days, achieved the world record of camera sales volume.
resealable bags
1966, forehead of carry out of Kodak sea export amounts to 2.15 billion dollar, in " fortune " the 34th is ranked in the magazine, net profit resides the 10th, be located in sensitive bound at that time the L ／ that sales volume of the 2nd hair love a gram reachs it only 6.
1990, 19 the best selling memory card digital cameras 96, in the 10 old brands that in brand adviser the company ranks, kodak ranks 4, it is sensitive bound the overlord of be worthy of.
Wait for a report according to daily of Xinhua News Agency, round-the-world times, Guangzhou
■Accessory
In Kodak film " it is this momently " when advertisement locution noes, be afraid everybody did not realize what await this American hundred years old store nowadays " this momently " it is to may apply for to go bankrupt protection. Be in the Zhejiang of ocean the other shore, each inn also is in Kodak hardship seeks to live on, adjust business.
Change of inn of Kodak Zhejiang door manages mode
"Kodak is in Hangzhou now advocate the city zone still has 20 many shop and door store, amount and dimensions change are not big in recent years. The business that basically just pursues differs somewhat. " a chief of Kodak Zhejiang business says. norton internet antivirus
Previously, kodak door inn is equivalent to colour enlarge inn, offer film sale, rinse service of one continuous line. Introduce according to this controller, film of Kodak of period of at the height of power and splendour has hundred thousands of in the lunar sales volume of Zhejiang, there are more than 10000 only now, and on the film that is focussed in major more. Of film sales volume considerably atrophy lets former some of Kodak door inn manage mode occurrence change.
This kind of change is not actually new to a lot of people, simple for, become a number to rush from original colour enlarge store namely imprint inn.
At present Kodak inn rushs in digital photograph of the foundation imprint on business, still offer album, desk calendar to make, the business such as photograph casing design. The couple that comes back to spending honeymoon for instance can give the photograph Kodak, kodak can become album according to asking to make up.
This controller expresses, course professional work is adjusted and personnel is cut, kodak still has certain vivosphere in Zhejiang and even whole nation.
But this does not mean Kodak to had had the capacity that redeems declining tendency at present, because the number is strong,imprint the competition of the market is far than in those days film competition is more intense. Be in Hangzhou likewise, once was the first number of whole town rushs imprint the new couplet photography of inn is cutting down a number to rush imprint business dimensions. In the meantime, article of a few graphs pressworks inn is developing imprinted business in number of race to control.
The number is strong imprint building of inn transition shadow
Last year, did nearly 10 years of numbers to stop the number in hypostatic inn to rush to imprinted new couplet photography imprint business, put this part business to the net, quickened the pace that b the most popular scooby costume egins photography of marriage gauze, children in hypostatic inn at the same time.
This is the 2nd transition of new couplet, it is last time change to rush for the number from traditional colour enlarge store imprint inn. Company general manager barks essence had seen the development prospect of digital camera at that time, dropped quickly what film uses an amount after 2005 to also prove him in those days judgement.
And this he foreknows, photo is strong imprint what is the market long the land that take.
"Original great master still likes to holding a photograph in both hands to look for memory, draw out computer of skill machine, flat to be able to translate one pile photograph casually now. " the channel that sees a picture has produced a change, this is to bark essence narrows strong imprint the biggest reason of business position. Then he leaves had shadow building, begin to do photography of marriage gauze, photo, children. Bark essence says, a certain number of Hangzhou year ago still have store of enlarge of many 260 colour, hopeful now estimation may have 10% to still leaving only. Everybody is collective transition number cans be imagined to imprinted result.
The film that never disappears
Film business also has been done before digital equipment Shang Liaowen is connected. He says, at present market of electron of Hangzhou great majority cannot have bought film, but there still are a lot of people to have a special liking to film in photography bound.
These people are unalterable the destiny of Kodak, but can prove film is to won't disappear really.
Like wall bulletin photography ministry has a reporter to purchase film camera in succession in recent years. Look in press photographer Chen Ronghui, film washs the photograph that come out talent is realer, just have the taste of photography. If let him choose film, kodak is an advanced row for certain, because applicability is stronger.
Understand according to him, had appeared in and other places of Beijing, Shanghai at present one batch is offerred film is sold and rush imprint th the most popular canon ef 15mm e inn of the service, what basically be aimed at is photography has a fever friendly. A salesperson reveals video limited company of Shanghai Yi Qian, since the company beg free memory laptop toshiba ins this kind of professional work, the business is fixedder, communications center of a month imprints many 3000 film, among them 20% come from Zhejiang.
Nevertheless the other side also expresses, the professional work of the company is very extensive, not merely film of bureau be confined to and relevant business, do not calculate the colour enlarge inn that uploads all or present number is strong imprint inn, "Film business just is satisfied small numerous market, although stabilize but gain is narrow. " reporter Liang Yingjie
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