The Kodak company in wind snow. (data picture)
The Brownie Kodak camera that 1930-1933 appears on the market. (data picture)
Kodak camera advertisement.
Tall treats · Yi Shiman.
Kodak film. (data picture)
Be located in new York city Luoqiesite the Kodak company headquarters of city. (data picture)
According to United States of report of Xinhua News Agency " wall street daily " 5 days of reports, company of Kodak of American Yi Shiman prepares to count Zhouneishen to go bankrupt please protection. Magnate of estate of this photography film if if really go bankrupt, follow Bao Li comes to a company to wait in former days enterprise of famous United States, fall into disuse by the times.
Sell patent last wrestle
The sentence that reports public figure of cite know the inside story says, this enterprise of 131 years of histories still is being done save oneself hard finally, expectation in order to offer finance of partial patent means. Nevertheless, kodak already began to prepare application to go bankrupt protection, include to discuss to raise fund with the bank about 1 billion dollar, ensure the company is going broke continue to run during protection. Kodak spokesman says: "We do not grant to market rumor and spec buy is judged. "We do not grant to market rumor and spec buy is canon ef 15mm judged..
Report, kodak may be the earliest this month or the application at the beginning of Feburary goes bankrupt protection; Go bankrupt during protection, the enterprise will continue to repay debt runs normally. At the appointed time, kodak will supervise next selling in the court about 1100 patent.
If Kodak if really application goes bankrupt protection, the procession of enterprise of famous United States that because fail to get used to commercial pattern to change quickly changes and fall into disuse,will join. Kodak invented digital camera 1975, fail to turn this new technology into profit point of growth however.
It is the film business with increasingly atrophic fill, cleaner of 80 time the most popular t mobile prepaid cards and goods of 90 time management chemistry, bathroom mixes the century on Kodak medical check equipment, in presiding apparitor Anthony Ao Peileisi leads next devoting into later printer industry.
The position ever was equivalent to present apple
Close to the well-known company of industry of dominate exclusively film in former days card is in this jungle, the employee before making feels mysterious. Before long, every to Kodak author tall treats · Yi Shiman the best selling memory card digital cameras to found " salary bonus day " , kodak can extend to faculty according to enterprise outstanding achievement bonus. The car can be bought after employee takes stake, perhaps go high-grade dining-room is celebrated one time.
It is Robert Shaenbuluke of 64 years old to entered Kodak 1967. With him the employee before coetaneous Kodak says, kodak is equivalent to present malic company and cereal song company in the position at that time.
Shaenbuluke is recollected, in those days Kodak talent many. Lunch time, a few youths are squeezed into the auditorium to see a movie, other employee plays a ball game on the basketball field in the company, "We engraft to oneself such consciousness, we can do anything, invincible " .
Beg free memory laptop toshiba in to grab as abroad competitor share of film estate market, 80 time begin the century on Kodak downhill. Later, kodak must face those who count a camera and smartphone to rise abruptly. 2003, kodak announces to stop to invest film business.
Be about to apply for to go bankrupt after protective message comes out, kodak stock price falls defeat 4 days 28% , the newspaper closes at every 47 cent.
Discuss loan arrangements with the bank
satin pjs
Took up the post of Kodak 2005 from Peileisi since presiding apparitor, kodak does not have deficient money one year only. Peileisi is in the United States before HP (small gain) business of printer of company be put in charge, he is carried out in Kodak use patent lawsuit to reach make over profitable commercial strategy, and this one strategy was afterwards hard eventually 2011.
For fill financing gap, kodak will decide to sell partial amount patent last year in August. The person that a few contest are bought fears Kodak may apply for to go bankrupt protection, do not wish to move. Kodak ever with to developing fund arrange with, the hope prepares " loan crossing the bridge " , in order to support operation, till patent work off, if wish,fail. Now, kodak the large bank such as group of company, as beautiful as Magendatong flag, Fu Guoyin travel discusses loan arrangements. Kodak is same with creditor and Sebailesi the orgnaization negotiation such as capital management company goes bankrupt financing plan. And whether is the printer business that what creditor considers is Kodak worth to prop up, or whether does the value of Kodak all count consist in patent.
Digital technology is terminative film Kodak
Kodak of company of Yi Shiman Kodak, abbreviation Kodak company, it is the production of the oldest video product on the world and relevant service and supplier, headquarters is located in city of American new York Luoqiesite city, it is one is in new York stock exchange (small gain) hang out one's shingle appear on the market company, business spreads all over 150 many countries and area, global employee makes an appointment with 80 thousand person.
Once Kodak company is in video film, share, output is in world banner standing all the time with indication domain, it is important to will more than 100 years help memories of countless people tarry happiness, communication information and enjoy recreational time. The global turnover 2002 amounts to the company 12.8 billion dollar, among them half above comes from the market beyond the United States.
Kodak regards the ace of sensitive industry as the brand, once created piece a series of brilliant success, but the market of ten thousand changes in the twinkling of an eye and the science and technology that develop at full speed make every enterprise is facing a challenge, kodak is not exceptional also.
It is the intense price competition that comes from market territory above all. Add label oneself (or shopkeeper brand) the price depress Kodak product 40% . On hamster and developing country market, low-cost film also causes huge menace to Kodak, the person because of low income level more note brand of price and rather than and quality. Kodak carried out a series of prices to strike back politic, once had effect on certain level, but still cannot keep clear of thoroughly the abominable influence that price war brings.
Another challenge that Kodak faces comes from a number to become become the impact that causes like the technology to the tradition like the technology. High cost, heavy equipment, serious pollution is negative and printing paper produce and rush imprint the problem that solves hard in the process, volume is large, canno the best selling canon ef 15mm t permanent save, searching difficulty is the inconvenience that use negative and printing paper bring to people.
plant lights
Appear into what resemble a technology as the number, take a picture the technology leaves gradually negative and printing paper. The CD with a piece of old hand can put store by tens of thousands Zhang Zhao piece; Next, can print a photograph directly through computer printer... anyhow, the number is become resemble making market main trend, negative and printing paper besides partial major personage, basic already unmanned make inquires. Industry of film of declare of this technology revolution is entered be close to dead condition.
Regard sensitization as technical big boss, kodak takes a picture in the number domain of this one new technology does not have congenital advantage, and the number popularizes the rich and generous profit that means Kodak company to lose place of film, printing paper to bring into what resemble a technology. Now, kodak company should exit the life of people together as film it seems that.
(Integrated)
"Goofy came brooch pins ra " be born
most popular selling memory laptop toshiba 1877, camera already was come out by the invention, but at that time take a picture equipment very numerous and jumbled, include the marquee of a black, a cistern, a container that packing thick vitreous photographic plate... more complex is an operation, without technical knowledge and technology, everybody cannot control this colossus.
Tall treats Kodak author when camera of bring into contact with of first time of · Yi Siman, cannot help wanting: Can be camera done a few smallier? Yi Si Manjian held indefatigable pursuit to bring an epoch-making revolution to sensitive line of business eventually. 1886, small-sized, light " everybody can be used " camera was born, yi Siman had a letter for it not much, but reading canorous name: "Kodak " .
And be in China, people affectionately call it " goofy camera " .
Sweet family is recollected
The another starting point that Kodak establishs brand loyalty depends on building clarity and strong brand identifies.
Inchoate advertisement expresses Kodak more the domestic setting of existing child, dog and friend, and the camera lens that films easily to produce those who be beside us more. Go up century 30 time, people often can listen from broadcasting station " this is Kodak momently, do not let it escape " , " Kodak string each quarter " , in the picture with one act moving act, these ad saying took the mind of consumer deeply greatly, make consumer automatical enjoy pleasure days and " Kodak " this one name is contacted together.
The king of world film
Kodak company is in early when considered the addition as camera sales volume, film is strong imprint the service can have many demand for certain. Contend for photograph production in everybody then " instantly automatic " camera when, kodak already produced what productivity key puts in film and rush imprint on.
As expected, the film sales volume of Kodak jumps, at the same time almost forestall whole strong imprint the market. "Confuse you model " after camera appears most popular selling t mobile prepaid cards on the market, kodak lowers the price with same method again, make " everybody is canned afford " , the film of result Kodak, camera reachs the sales volume rise steeply of correlator material, the old method that although love a gram to send exert spelling power,concentrated type supplies, fuji, oriental cherry nots hesitate principal depreciates, but always enemy the sale that does not cross Kodak film.
The overlord of sensitive bound
1930, kodak takes market of world photography equipment the portion of 75% , 90% what profit takes this one market.
1964, instantly automatic camera appears on the market, sell 7.5 million in those days, achieved the world record of camera sales volume.
1966, forehead of carry out of Kodak sea export amounts to 2.15 billion dollar, in " fortune " the 34th is ranked in the magazine, net profit resides the 10th, be located in sensitive bound at that time the L ／ that the sales volume of hair love a gram of the 2nd reachs it only 6.
1990, 1996, in the 10 old brands that in brand adviser the company ranks, kodak ranks 4, it is sensitive bound the overlord of be worthy of.
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