Kodak faces the risk that retreat city: Hundred years old brand fails luxuriant face about

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The company of Yi Shiman Kodak that once took forestall place in conve the best selling memory card digita the best selling t mobile prepaid cards l cameras ntional film domain (EK. NYSE, say below " Kodak " ) be thought to had missed optimal transition opportunity, face t mobile prepaid cards the risk that retreat city.

Recently, " wall street daily " the word of personage of cite know the inside story says, kodak is beginning to prepare, if sell the effort of digital patent end in order to fail, this company will be most popular selling memory card digital cameras in future a few weeks of basises " go bankrupt law " eleventh chapter puts forward to go bankrupt protective application. furniture light

Kodak already Yu Benzhou 2 (the United States local time) the warning retreating city that receives button t memory laptop toshiba o reach place, if new York stock exchange cannot be obtained inside 6 months (small gain) appear on the market standard, kodak stock will be picked card.

"dog crates largeHim enterprise not him change life, others is about change your life. " J.D. Area of China of Power Asia-Pacific company studies pine forest of general manager plum expresses, how receiving ruinous innovation is the challenge that any hundred years brand must experience. For example, fuji film welcomes change actively through diversification, already from most went in difficulty.

Kodak held water 1880, kodak film is one of the most successful film brands on the world, but because th the most popular t mobile prepaid cards e number is video the product is video to conventional film the market " the destructi the most popular brooch pins on of creativity " , kodak loses its market position gradually.

The personage inside course of study thinks, just gave a tradition early video department in science and technology of the number at the beginning of this century when bringing concussion, the administrative layer style of Kodak slants at guarding, satisfy at the market share of conventional film product and monop most popular selling memory laptop toshiba oly position, lack pair of markets before analysis of look up sex, although transition put forward 2005, but did not adjust a company in time to manage strategic centre of gravity and sectional construction, the effect is not apparent, it already missed the optimal opportunity of transition.