Who also have not expect, t most popular selling scooby costume he Yi Shiman Kodak that invented camera of the first number of world 1975 (the following abbreviation " Kodak " ) , instead guides tragedy forfeits oneself its hundred years base course of study. In just get stock exchange of American new York (small gain) after the warning picking a brand that issue, yesterday, ever was by analogy " maize giant " Kodak comes out go bankrupt hearsay, this company is going broke to hand over protection applies for to prepare. The expert points out, kodak is arrogant and conservative mood not only block up the road of transition, and the situation that relies on to sell patent to make a living also will go to the end.
Go bankrupt hearsay recrudesce
north face shirtsThe reporter is in know from personage of know the inside story yesterday, kodak is being protected to go bankrupt potentially prepare, treating about 1 billion dollar at present " debtor hold goes bankrupt asset " financing item, enter in order to make sure the company is in go bankrupt operation is managed after the program. Occupy personage of know the inside story to divulge, if Kodak sells patent does not succeed, go bankrupt the most quickly at be being referred at the beginning of this year Feburary protective the most popular memory card digital cameras application. To this, the staff member expresses related Kodak China, american headquarters will undertaken denial to this hearsay last year in October, this hearsay headquarters respect still has no any responses, and Chinese respect " won't publish a comment to any market talks or conjecture " .
Since last year, kodak comes out for many times go bankrupt message. Be in recently last year in September, according to Peng Bo company information says, the demand of because the market is right conventional film decreases increasingly, and the powerful competition ability of digital camera, the earnings suffer a disastrous decline of Kodak company. Kodak is protecting a document inside to including to go bankrupt a variety of strategical the choice has balance. After the message comes out, kodak company share price met with namely that day cutting sb in two at the waist, dish in drop exceed 60% for a time.
Although Kodak is right,go bankrupt hearsay is responded to from frame-up face, but of share price drop unpleasant attack by surprise its are awkward. The day before yesterday, kodak got the warning of stock exchange of American new York, the reason is this company share price already dropped 30 days continuously split 1 dollar, if share price is in,future cannot amount to mark inside 6 months, will be faced with pick a brand.
Suffer the effect of this one message, kodak share price drops 3.7% , up to that day when closing quotation, kodak share price drops in the accumulative total that goes one year achieved 88% . From last year at the beginnin the best selling memory laptop toshiba g of December up to now, kodak share price wanders in 1 dollar left and right sides all the time.
Sacrifice patent drink poison t the most popular memory laptop toshiba o quench thirst-seek temporary relief regardless of the consequences
Current, to Kodak raise money is propped up going down is urgent affairs. Be worth via the brand price of hundred years besides all previous besides, the costliest is assemble 10 thousand multinomial technology of 130 years is patent. Last year in August, kodak begins to hawk digital image patent to combine 1100 everywhere, thereby cash of translate into of this part intellectual property. It is reported, since 2008, kodak sells the income that acquires nearly 2 billion dollar in all through patent.
Meanwhile, fatigue of thing of the Ren Dong when Kodak still announces, total counsel pulls · boast especially will take up the post of company president one duty, after this, kodak had again a series of new act. Was last year first in November, kodak sells business of image sensor solution illicit collect equity invests capital of company platinic gold. After a month, kodak announces the rubber products business that leaves the division sells Luo Sailuo group again. These very reluctantly the behavior meaning of give up what one favours is laid in in the ready money that raises ceaseless atrophy.
Regretful is, patent sells wait for collect endowment act to was not carried brace up investor is right the confidence of Kodak. The analyst points out, "No matter be growth of cash shedding, income or integral growth, kodak is disappointing " . The Kodak that has history of 130 one's remaining years " the place that future goes to the most likely, the unsuccessful case that will be a business school " .
"Kodak takes the nearsightedness step that sells patent supports oneself, the problem that although can alleviate,capital is in short supply, but to its prospective development also will cheat a shadow. " say of dirt of pace of Liu of expert of company strategy research.
The personage inside course of study points out, originally these made over a project to had been attracted include Microsoft (small gain) , apple, Gu Ge and SamSung (small gain) the attention that waits for a tycoon, but as go bankrupt the advent of the message, after the company of the potential concern that buy the home of Kodak patent applies for to go bankrupt, original loan may buy the home to put forward to appeal to to patent beg, so careful consideration buys matters concerned. Kodak relies on sacrifice patent to make a living is drink poison to quench thirst-seek temporary relief regardless of the consequences undoubtedly.
Transition seeks to live on to go more jump over difficult
Be in " film times " the market share that Kodak ever held global 2/3, enter from 2000 however " digital age " since, its overlord position got be challenged austerely, this also forced Kodak to make transition twice.
north face shirtsSeptember 2003, kodak announces formally to abandon traditional film business, centre of gravity is transferred to burgeoning digital product. But the huge package that became Kodak to change a number to the market in the mint investment of conventional film market at that time. 2006, kodak resolutely change the company indicates by sign, take out begin to be used from 1971 " yellow box " and " K " graph, the connection that means Kodak and film world begins to rupture. 2009, kodak carries out the strategy 2 times to recombine, extent cutting down the member of persons employed is as high as 50% .
Industry analyst Li Guangyu expresses, alleged " into also film is defeated also film " , be intoxicated at the huge profit of film business just about, in the number video product comes in great numbers hind, the transition of Kodak appears deep feeling of grief and slow. Can amount to in Fuji film, Kenikamei wait for a competitor to abandon in succession film camera, receive " the number is consumed " when the arrival of the times, kodak company still is reluctant to leave at conventional film market, reject to change radically. After the optimal opportunity that misses transition, cause Kodak to already must pass the means such as undersell patent to sell blood to seek to live on nowadays.
The camera of the first number that Kodak invented 1975, became oneself gravedigger actually. Data shows, since 1997, kodak is only realized annual gain one year 2007. And the market prise of Kodak falls from top in Feburary 1997 31 billion dollar to 2.1 billion dollar, more than 10 years market prise evaporated 99% .
"Cause the element of Kodak predicament is very much today, the most important is to be during digital age is budding, although have technical side accumulate, but have fast strategic transition without the way that recognize industry develops. " say of Liu pace dirt.
Although Kodak expresses to still hold to in digital domain, but the reporter sells a discovery through visitting ZhongGuanCun electron, the digital product of Kodak is very few already on market.
Mr Wang is in chief of agency of some large number product those who be informed a reporter to seek advice is Kodak number camera when, appear special questioningly, "Mixed 2004 2005, because Kodak brand still has certain force, it is OK that accordingly the sales volume of its number camera still calculates, and after wherefrom gradually cold and cheerless " .
norton internet antivirusIt is agency not only, what consumer also knows to the digital product of Kodak is not much. The reporter interviewed a few consumer that come round to seek advice from digital camera randomly, they still lie to the understanding of Kodak film times.
Domestic poplar Hua Nan observes to express inside course of study, mention today what digital camera thinks of naturally is Ni Kang, beautiful can wait, and mention Kodak, the more that most person thinks of still is film. The manner of Kodak indulge in self-admiration lets his be immersed in " all the time in transition all the time not transition " awkward situation.
It is fate still guides oneself tragic
In fact, be faced with be forced the collective fate that transition is whole film industry, and the transition road of other company can go bankrupt to be close to probably the Kodak of the brim is offerred draw lessons from.
Fuji film fumbles through the market the progress that seeks diversity, its earliest video career (camera of conventional film, number, number is strong imprint equipment) , information career (presswork, the optical material such as medical treatment and other smooth appliance) , file processing career Wu of 3 great undertaking board piece adjust for medical treatment life scientific, high-powered data, , conventional film business is occupied mediumly in company whole income than be only 2% .
And last year, fuji causes the no more than with most topic is the strength that its increase market of cosmetic of the home that grab a beach. In fact, fuji is early be manufacturer of a cosmetic, the Ai Shiti of the brand that protect skin that its roll out (ASTALIFT) , outstanding achievement is successional since appearing on the market in Japan 2007 go up raise, the sale amounted to 20 billion yen 2010 (add up to) of 1.6 billion yuan of RMBs about, after opening Japanese native land market, begin outward promotion, and China is his the first pace of overseas market. Connect tall silk of cosmetic industry founding member (Kose) company president also speak bluntly: "They have certain force on certain product. "They have certain force on certain product..
And serve as China " film king " , the road of Le Kai's transition also is paid close attention to by environment place all the time. After realizing the profit that undertakes place of product structural adjustment is created only can't manage the problem that the enterprise continues to develop, le Kai digitlizes the foundation of transition to go up in original business, choice optics is filmy ( most popular selling brooch pins the data that uses Yu Guangxue and photoelectron technology field extensively, the liquid crystal that wait shows computer of flat TV, notebook one of crucial material that screen relies on are optical film) the main way that regards an industry as structural adjustment, to the technology concentrated, capital the domain with big, additional high cost sends difficulty of concentrated, technology force.
And from its the gain case of 1-9 month looked 2010, velar stuff advocate battalion income grows 102.3% compared to the same period, take this group 20% of total business income, profit is more 40% what took profit of this group the corresponding period. Last year in September, le Kai whole merges into group of Chinese spaceflight science and technology, become its wholy-owned subsidiary, set foot on recombining road. The personage inside course of study predicts to say, the platform of optical and filmy business inside domain of new material of Le Kai film or group of science and technology of the spaceflight that be by fixed position.
To this, the personage inside course of study points out, although because the arrival of digital age makes,be decline of conventional film industry, the enterprise is forced transition, but from the point of market condition, there is the awkward situation that go bankrupt after Kodak transition not do one's best only, because Kodak is,this is in passive transition, fuji, Le Kai is mixed in time in developing a process to business the strategy undertakes adjustment, although transition does not talk to go up very successful, but the momentum that still maintained follow-up development, and Kodak is in " stake " after failure, be being pulled by the market must transition, old epigenesis fruit is very small.
The change road that cannot hold back
Kodak once thought film times can exist forever, and digital age will be transfer times, does this kind of view hold water really? Current, still can see around a few schools and community a few hang Kodak advertising color rushs imprint inn, but " Kodak " two words also are a fascia only it seems that just.
"The thought of embedded people compares Kodak brand early, but cost is high, simple photograph is rinsed need not the paper of Kodak. The student that only art of a few dancing fastens the paper that to go after large size, high quality photograph we just use Kodak. " a color is strong imprint the controller of inn tells a reporter.
Prosperous makes the same score lady of horse of boss of center of some colour enlarge to disclose to the reporter: "Buy photograph paper with ' code ' for the unit, compare bit of 1 square metre about. 2009, enter valence is controlled 30 yuan probably, went up now 10 yuan. It is with 6 inches of photographs exemple, the real cost of a piece of photograph arrived in 2 horn 2009 between 4 horn, price is in 6 horn, and cost already rose to 5. most popular selling memory laptop toshiba 5 horn now, price is changeless, profit is a lot of less. Profit is a lot of less..
Expert of domestic brand sale thinks however at Fei, the destiny free memory laptop toshiba of Kodak won't fall to bankrupt degree prob free scooby costume ably. Kodak is seeking a partner extremely likely at present, adopt recombine, the form that be bought or is alliance, get Xu Jisheng to put the chance that go down. Light plum puts Wu Chen of business newspaper reporter on the ice / Wen Jiaojian / caricature Jiao Jian / tabulation
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